Modelos de negócios educacionais: uma revisão sistemática de literatura
DOI:
https://doi.org/10.5585/gep.v9i3.10960Palavras-chave:
Modelo de Negócios Educacional, Revisão de Literatura, Instituições EducacionaisResumo
O avanço de tecnologias viabiliza novas possibilidades de modelos de negócios, gerando impacto também no contexto educacional. Por meio de uma abordagem descritiva e qualitativa, este estudo traz uma análise de conteúdo da literatura existente sobre Modelos de Negócios Educacionais, com o objetivo de apresentar uma revisão sistemática de literatura sobre Modelos de Negócios Educacionais. Os resultados apontaram o ano de 2004 como o início da discussão acadêmica sobre o assunto, além disso foram encontrados 16 conceitos de modelos de negócios educacionais presentes na literatura e duas estruturas com elementos genéricos aplicáveis à educação – uma para universidades do futuro e outra para e-Education. Instituições de ensino superior demonstraram ser os principais alvos relacionados a temática. As delimitações da pesquisa foram os resultados encontrados nas bases de dados por meio dos termos de busca e o fato da utilização apenas dos artigos de periódicos para análises mais aprofundadas e, portanto, faz-se necessário o estudo e aprofundamento de outros termos conceituados nesta pesquisa, bem como a discussão da agenda de debate proposta.
Referências
Athilingam, P., Jenkins, B. A., Zumpano, H., & Labrador, M. A. (2018). Mobile technology to improve heart failure outcomes: A proof of concept paper. Applied Nursing Research, 39, 26-33. doi:10.1016/j.apnr.2017.10.018
Bagheri, M., & Haghighi Movahed, S. (2016). The effect of the Internet of Things (IoT) on education business model. In 2016 12th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS) (pp. 435-441). IEEE Computer Society.
Bardin, L. (2011). Análise de Conteúdo. São Paulo: Edições 70.
Belleflamme, P., & Jacqmin, J. (2016). An economic appraisal of MOOC platforms: business models and impacts on higher education. CESifo Economic Studies, 62(1), 148-169. doi:10.1093/cesifo/ifv016
Borgos, J. (2016). Addressing Sustainable International Branch Campus Development Through an Organizational Structure Lens: A Comparative Analysis of China, Qatar, and the United Arab Emirates. Chinese Education & Society, 49(4-5), 271-287. doi:10.1080/10611932.2016.1237849.
Burd, E. L., Smith, S. P., & Reisman, S. (2015). Exploring business models for MOOCs in higher education. Innovative Higher Education, 40(1), 37-49.
Daly, P. (2017). Business apprenticeship: a viable business model in management education. Journal of Management Development, 36(6), 734-742. doi:10.1108/JMD-10-2015-0148
De Langen, F. (2011). There is no business model for open educational resources: A business model approach. Open Learning: The Journal of Open, Distance and e-Learning, 26(3), 209-222. doi:10.1080/02680513.2011.611683
De Langen, F. H. T. (2013). Strategies for sustainable business models for open educational resources. The International Review of Research in Open and Distributed Learning, 14(2), 53-66.
De Langen, F., & Van Den Bosch, H. (2013). Massive Open Online Courses: disruptive innovations or disturbing inventions?. Open Learning: The Journal of Open, Distance and e-Learning, 28(3), 216-226..
Dellarocas, C., & Van Alstyne, M. (2013). Money models for MOOCs. Communications of the ACM, v. 56, n. 8, p. 25-28.
Doleski, O. D. (2015). Conceptual Framework and Understanding Business Models. In Integrated Business Model (pp. 3-6). Springer Gabler, Wiesbaden.
Drozdová, Matilda. New business model of educational institutions. 2008.
Eurich, M., Calleja, P., & Boutellier, R. (2013). Business models of high performance computing centres in higher education in Europe. Journal of computing in higher education, 25(3), 166-181.
Felisoni, D. D., & Godoi, A. S. (2018). Cell phone usage and academic performance: An experiment. Computers & Education, 117, 175-187.
Ferreira, E. J., & Steenkamp, R. (2014). The exploration of the triple helix concept in terms of entrepreneurial universities and corporate innovation. Corporate Ownership and Control, 12(1CONT5), 502-517.
Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production.
Gökçearslan, Ş., Uluyol, Ç., & Şahin, S. (2018). Smartphone addiction, cyberloafing, stress and social support among university students: A path analysis. Children and Youth Services Review.
Guirado, C., Valldeperas, N., Tulla, A. F., Sendra, L., Badia, A., Evard, C., ... & Vera, A. (2017). Social farming in Catalonia: Rural local development, employment opportunities and empowerment for people at risk of social exclusion. Journal of Rural Studies, 56, 180-197.
Hoveskog, M., Halila, F., Mattsson, M., Upward, A., & Karlsson, N. (2018). Education for Sustainable Development: Business modelling for flourishing. Journal of Cleaner Production, 172, 4383-4396.
Kalman, Y. M. (2014). A race to the bottom: MOOCs and higher education business models. Open Learning: The Journal of Open, Distance and e-Learning, 29(1), 5-14.
Kalman, Y. M. (2016). Cutting through the hype: evaluating the innovative potential of new educational technologies through business model analysis. Open Learning: The Journal of Open, Distance and E-Learning, 31(1), 64-75.
Keane, S. F., Cormican, K. T., & Sheahan, J. N. (2018). Comparing how entrepreneurs and managers represent the elements of the business model canvas. Journal of Business Venturing Insights, 9, 65-74.
Kugel, S. A. (2014). On applying business-model approach to higher education. Sociological Studies, 10(10), 106-116.
Li, Y., Zhan, C., Jong, M., & Lukszo, Z. (2016). Business innovation and government regulation for the promotion of electric vehicle use: lessons from Shenzhen, China. Journal of Cleaner Production, 134, 371-383.
Martín‐Peña, M. L., Díaz‐Garrido, E., & Sánchez‐López, J. M. (2018). The digitalization and servitization of manufacturing: A review on digital business models. Strategic Change, 27(2), 91-99.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Parfitt, B., & Nahar, N. S. (2016). Nursing education in Bangladesh: a social business model. International nursing review, 63(2), 285-291.
Pathak, B. K. (2016). Emerging online educational models and the transformation of traditional universities. Electronic Markets, 26(4), 315-321.
Pincus, K. V., Stout, D. E., Sorensen, J. E., Stocks, K. D., & Lawson, R. A. (2017). Forces for change in higher education and implications for the accounting academy. Journal of Accounting Education, 40, 1-18.
Prifti, L., Knigge, M., Löffler, A., Hecht, S., & Krcmar, H. (2017). Emerging Business Models in Education Provisioning: A Case Study on Providing Learning Support as Education-as-a-Service. International Journal of Engineering Pedagogy (iJEP), 7(3), 92-108.
Ritter, T., & Lettl, C. (2018). The wider implications of business-model research. Long Range Planning, 51(1), 1-8.
Selinger, M., Sepulveda, A., & Buchan, J. (2013). Education and the Internet of Everything. Cisco Consulting Services and Cisco EMEAR Education Team.
Selwyn, N., Nemorin, S., Bulfin, S., & Johnson, N. F. (2017). Left to their own devices: the everyday realities of one-to-one classrooms. Oxford Review of Education, 43(3), 289-310.
Steinberg, D. C. (2004). The business model of e-learning in UK higher education: Optimization through outsourcing. Industry and Higher Education, 18(3), 187-198.
Tian, X., & Martin, B. (2014). Business models for higher education: an Australian perspective. Journal of Management Development, 33(10), 932-948. doi:10.1108/JMD-06-2012-0075
Vendrell‐Herrero, F., Parry, G., Bustinza, O. F., & Gomes, E. (2018). Digital business models: Taxonomy and future research avenues. Strategic Change, 27(2), 87-90. doi:10.1002/jsc.2183
Webster, J., & Watson, R. T. (2002). Analyzing the past to prepare for the future: Writing a literature review. MIS quarterly, xiii-xxiii.
Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), doi:1019-1042. 10.1177/0149206311406265
Downloads
Publicado
Como Citar
Edição
Secção
