Modelos de negócios na indústria da fitness: desde a cadeia de franquia tradicional à la fitness boutique




Configurações de fitness, Experiência de serviço, Fitness boutique, Indústria de fitness, Modelos de negócios


Objetivo do estudo: Os centros de fitness o ginásios representam hoje uma necessidade real dos seres humanos dentro das rotinas da vida cotidiana em todo o mundo. Através de uma análise exaustiva da literatura, pretendemos definir o conceito de boutique de fitness através da análise do estado atual das publicações científicas sobre configurações/esquemas de negócios y durante a linha do tempo da indústria de fitness pós-moderna.
Metdologia: Três principais bases de dados foram utilizadas para obter os resultados: ISI-WoS, Scopus e SportDiscus. A seguinte combinação de pesquisa foi usada: o termo “fitness” cruzado com “chain”, “studio” e “franchise”.
Originalidade/Relevância: Os resultados foram ordenados de acordo com três áreas temáticas: (1) franquia: da 1ª à 2ª geração; (2) a boutique “essência”; e (3) respostas sociais.
Principais resultados: As oito (8) principais características qualitativas intangíveis obtidas a partir do modelo de fitness boutique foram listadas.
Contribuições teóricas/metodológicas: A pesquisa mostra como a indústria evoluiu com seus próprios modelos de negócios/mercado ao longo do tempo mais recente.
Contribuições sociais/para a gestão: Este estudo poderia (1) ajudar pesquisadores e profissionais a se familiarizarem com o escopo dos trabalhos mais relevantes publicados nas bases de dados de esportes e ócio, e (2) a compreender todos os segredos e sucessos qualitativos dos esquemas franquia no domínio do fitness.




Não há dados estatísticos.

Biografia do Autor

Silvio Addolorato, University of the Sacred Heart Milan, Italy.

PhD Candidate in Social Health at (see Affiliation provided n°2)


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Como Citar

Addolorato, S., García-Unanue, J., Gallardo, L., & García-Fernández, J. (2022). Modelos de negócios na indústria da fitness: desde a cadeia de franquia tradicional à la fitness boutique. PODIUM Sport, Leisure and Tourism Review, 11(1), 1–25.