Fitness industry business models: from the traditional franchising chain to the fitness boutique

Silvio Addolorato; Jorge García-Unanue; Leonor Gallardo; Jerónimo García-Fernández

doi:10.5585/podium.v11i1.18287

Autores

Silvio Addolorato University of the Sacred Heart Milan, Italy. http://orcid.org/0000-0002-0136-0716
Jorge García-Unanue University of Castilla-La Mancha Toledo, Spain. https://orcid.org/0000-0002-1741-5566
Leonor Gallardo University of Castilla-La Mancha Toledo, Spain https://orcid.org/0000-0002-6296-6121
Jerónimo García-Fernández University of Seville, Spain. https://orcid.org/0000-0001-6574-9758

DOI:

https://doi.org/10.5585/podium.v11i1.18287

Palavras-chave:

Configurações de fitness, Experiência de serviço, Fitness boutique, Indústria de fitness, Modelos de negócios

Resumo

Objetivo do estudo: Os centros de fitness o ginásios representam hoje uma necessidade real dos seres humanos dentro das rotinas da vida cotidiana em todo o mundo. Através de uma análise exaustiva da literatura, pretendemos definir o conceito de boutique de fitness através da análise do estado atual das publicações científicas sobre configurações/esquemas de negócios y durante a linha do tempo da indústria de fitness pós-moderna.
Metdologia: Três principais bases de dados foram utilizadas para obter os resultados: ISI-WoS, Scopus e SportDiscus. A seguinte combinação de pesquisa foi usada: o termo “fitness” cruzado com “chain”, “studio” e “franchise”.
Originalidade/Relevância: Os resultados foram ordenados de acordo com três áreas temáticas: (1) franquia: da 1ª à 2ª geração; (2) a boutique “essência”; e (3) respostas sociais.
Principais resultados: As oito (8) principais características qualitativas intangíveis obtidas a partir do modelo de fitness boutique foram listadas.
Contribuições teóricas/metodológicas: A pesquisa mostra como a indústria evoluiu com seus próprios modelos de negócios/mercado ao longo do tempo mais recente.
Contribuições sociais/para a gestão: Este estudo poderia (1) ajudar pesquisadores e profissionais a se familiarizarem com o escopo dos trabalhos mais relevantes publicados nas bases de dados de esportes e ócio, e (2) a compreender todos os segredos e sucessos qualitativos dos esquemas franquia no domínio do fitness.

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Biografia do Autor

Silvio Addolorato, University of the Sacred Heart Milan, Italy.

PhD Candidate in Social Health at (see Affiliation provided n°2)

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