Change-seeking behavior and self-identity in the satisfaction of brazilian backpackers with international backpacking trips
DOI:
https://doi.org/10.5585/podium.v10i4.19020Keywords:
Change seeking, Self-identify, Tourist satisfaction, Backpacker, International tripsAbstract
Goal of the study: This study investigated how change-seeking behaviour, global and local self-identities influence Brazilian backpackers’ satisfaction with their international backpacking trips.
Methodology / approach: We conducted a questionnaire survey with Brazilian backpackers (n = 213). Data collected were submitted to an exploratory factor analysis (EFA) and multiple linear regression (MLR) technique in SPSS.
Originality / Relevance: The present study is original because it proposes unprecedented notions of identity as a factor of influence in the satisfaction of the backpacker, so far an under researched topic.
Main results: Results indicate that change-seeking behaviour and global self-identity in Brazilian backpackers influence their satisfaction with the trip. Other findings showed how the subjects have higher proficiency in foreign languages and certain geographical preferences.
Theoretical / methodological contributions: The main contribution of this research is that change-seeking behavior and global self-identity are positively associated with the satisfaction of Brazilian backpackers with their international trips. Thus this work shows that consumer’s satisfaction is influenced by identity matters.
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