Comportamiento de la búsqueda del cambio y la propia identidad en la satisfacción de los mochileros brasileños con viajes internacionales para mochileros
DOI:
https://doi.org/10.5585/podium.v10i4.19020Palabras clave:
Búsqueda de câmbios, Autoidentificación, Satisfacción del turista, Mochilero, Viajes internacionalesResumen
Objetivo del estudio: Este estudio investigó cómo el comportamiento de búsqueda del cambio y las autoidentidades globales y locales influyen en la satisfacción de los mochileros brasileños con sus viajes internacionales.
Metodología / enfoque: Realizamos una encuesta por cuestionario con mochileros brasileños (n = 213). Los datos recolectados fueron sometidos a la técnica de análisis factorial exploratorio (AFE) y regresión lineal múltiple (RLM) en SPSS.
Originalidad / Relevancia: El presente estudio es original porque propone nociones inéditas de identidad como factor de influencia en la satisfacción del mochilero, que hasta ese momento era un tema poco investigado.
Resultados principales: Los resultados indican que el comportamiento de búsqueda del cambio y la autoidentidad global de los mochileros brasileños influye en su satisfacción con el viaje. Otros hallazgos han demostrado cómo los sujetos son más competentes en idiomas extranjeros y ciertas preferencias geográficas.
Aportes teórico-metodológicos: El principal aporte de esta investigación es que el comportamiento de búsqueda del cambio y la autoidentidad global se asocian positivamente con la satisfacción de los mochileros brasileños con sus viajes internacionales. Así, este trabajo muestra que la satisfacción del consumidor está influenciada por cuestiones de identidad.
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