Of The Investor: A Study of Two Contexts for a Determination to Become a Financial Investor in Football Times

Abstract

Sports in Brazil and in the world are sources of employment and income. Despite being the most popular sport in the country and having several fans, football clubs do not participate in the Brazilian stock market. Observing this fact, the research identified the degree of probability of the team fan turning into an investor. Therefore, a quantitative research of the survey type, using the Likert scale, was carried out with 283 fans from several soccer teams in Brazil. Nonparametric statistics were used to analyze the data. The research hypothesized about the gender, age, income and fans of the largest Brazilian teams. The survey results indicate that respondents are in the "undecided / doubtful" category. Genders do not have different indexes, however, numerically women have more confidence in investing. Age and income, too, do not influence the likelihood of becoming an investor. Finally, even the teams with a large number of fans did not differ from the other teams in relation to the option to invest. The research aims to contribute to the analysis of the strategy of association between fans and investors with possible policies for the construction of investment environments in soccer clubs in Brazil.