O que sabemos sobre a relação das mulheres com o turismo de aventura e ecoturismo?

Ivaneli Schreinert dos Santos; Amanda Alves Borges; Pedro Scrivano; Otávio Bandeira Lamônica Freire

doi:10.5585/podium.v11i1.19545

Authors

Ivaneli Schreinert dos Santos Universidade de São Paulo https://orcid.org/0000-0002-7858-1015
Amanda Alves Borges Universidade de São Paulo https://orcid.org/0000-0001-6270-5389
Pedro Scrivano Universidade de São Paulo https://orcid.org/0000-0003-2622-1920
Otávio Bandeira Lamônica Freire Universidade de São Paulo (ECA-USP) https://orcid.org/0000-0002-9008-4273

DOI:

https://doi.org/10.5585/podium.v11i1.19545

Keywords:

Nature, Social development, Sexism, Female participation, Feminism.

Abstract

Objective of the study: this articles main objective is to understand the scientific production that addresses the relationship of women with adventure tourism and ecotourism, guiding the development on the subject.
Methodology/approach: analysis of 43 scientific articles, found in the SciVerse Scopus® database, from 1998 to June 2020, using bibliometrics as a methodology with the aid of the IRAMUTEQ® software.
Originality/relevance: gender inequalities are obstacles to the development of a more just society, however this problem is still reflected even in the segments considered to be more sustainable within tourism, such as adventure and ecotourism. With that problem in mind, the importance of understanding the relationship of women with these segments became clear.
Main results: it was possible to perceive that the theme is ascending, with the majority of studies using a qualitative approach and having been published in several international impact journals. The found studies identify benefits and barriers, still to be overcome, within these segments for women. Another result was the relevance of agritourism, which appeared in several studies. The issues of gender equality, the role of women and the experience of women are highlighted in the theme.
Theoretical/methodological contributions: presents a complete analysis of scientific productions on the relationship of women with adventure tourism and ecotourism, demonstrating main aspects and gaps, serving as a basis for the development of knowledge in the area and contributing to an agenda for future studies.

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Author Biographies

Ivaneli Schreinert dos Santos, Universidade de São Paulo

Doutoranda do Programa de Pós-graduação em Turismo da Universidade de São Paulo. Mestra em Agronegócios pela Universidade Federal do Rio Grande do Sul (2020). Engenheira Agrônoma pela Universidade Federal do Pelotas (2017) e Bacharela em Turismo pela Universidade Federal de Pelotas (2012). Atuou em projetos de pesquisa, ensino e extensão nessas instituições. Pesquisa na área de turismo, com temas associados a natureza, meio rural, aventura, gênero e produção do conhecimento, utilizando métodos de abordagens mistas

Amanda Alves Borges, Universidade de São Paulo

É atualmente mestranda do PPGTUR (Programa de Pós-Graduação em Turismo) na USP (2020/2021). Concluiu o Curso Superior de Tecnologia em Gestão de Turismo na Universidade Estadual de Goiás(2015/1 -2017/2). Concluiu o curso Técnico de Guia de Turismo Regional, Nacional e América do Sul pelo Senac (2018/1 - 2019/1). Estuda principalmente o tema Turismo Espiritual, e também tem interesse nos temas: Ecoturismo, Turismo em terras indígenas, e gênero. Conhece 16 das unidades federativas do Brasil e no total 32 países: Alemanha, Argentina, Áustria, Bahamas, Bélgica, Belize, Brasil, Bolívia, Escócia, Espanha, Estados Unidos, França, Grécia, Guatemala, Holanda, Hungria, Inglaterra, Índia, Irlanda do Norte, Irlanda do Sul, Itália, Jamaica, Marrocos, México, Paraguai, País de Gales, Peru, Polônia, Portugal, República Tcheca, Turquia e Vaticano

Pedro Scrivano, Universidade de São Paulo

Mestrando do Programa de Pós Graduação em Turismo pela Escola de Ciências, Artes e Humanidades da Universidade de São Paulo (EACH | USP), com especialização em Gestão de Negócios e Inovação pela FIA Bussiness School (2017) e bacharel em Marketing pela Universidade de São Paulo (EACH | USP)

Otávio Bandeira Lamônica Freire, Universidade de São Paulo (ECA-USP)

É doutor em Gestão da Comunicação pela USP (2009), possui graduação em Comunicação Social - Publicidade e Propaganda pela Universidade Federal de Mato Grosso (1996), especialização em Marketing pela ESPM (1998), mestrado em Comunicação pela Universidade Paulista (2007) e mestrado em Educação pela Universidade de Cuiabá (2002). Atualmente é Professor Doutor referência MS-3 do Curso de Marketing da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo - MKT-EACH/USP, Professor do Programa de Pós-Graduação em Administração - PPGA-FEA/USP, Professor do Programa de Pós-Graduação em Turismo - PPGTUR-EACH/USP e Professor Colaborador no Programa de Pós-Graduação em Comunicação - PPGCOM-ECA/USP. É Editor Associado de Marketing do RAUSP Management Journal. Tem experiência nas áreas de Marketing, Estratégia e Comunicação, atuando principalmente nos seguintes temas: comportamento do consumidor, marcas, capacidades de marketing, efeitos da propaganda no consumidor e na sociedade.

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