The Practice of Corporate Governance and The Influence on Stakeholders Involved in the Development of a Sport Project of SESI-SP

Abstract

Sesi-SP, a nonprofit entity, in partnership with British Cuncil and Premiership Rugby, is developing a sporting project named Try Rugby-SP. These international entities, driven by a favorable scenario supporting the continuous growth of rugby in Brazil, are looking out a sport organization with a similar management structure adopted by them. In this sense, SESI-SP was selected due to the Principles of Corporate Governance. We applied qualitative and exploratory research in a case study. In this work, we analysed how corporate governance practices, like Transparency, Equity, Accountability and Corporate Responsibility, were employed in the sport project TRY Rugby-SP. We also verified how Corporate Governance influenced the major stakeholders - British Council and Premiership Rugby, and the reasons that led them to show faith in the institution SESI-SP and provide a financial support for this project. The data were collected using triangulation as observation and direct participation of one researcher, document analysis, and interviews. The subjects of this study were the stakeholders that provided financial support for this project. SESI-SP management system, allied with good corporate governance practices, was essential to attract stakeholders’ interest. In this way, we hope to contribute to sports organizations understanding the use of best practices of corporate governance, enhancing the institutional image and the potential stakeholders for attracting increasing investments for implementation of projects.