Crowdfunding as an Alternative in Tourism: Analysis of Modus Operandi of Brazilian Platforms

Abstract

The crowdfunding system is a collective financing form in which people can contribute with money to projects they consider relevant, receiving or not compensation for this contribution. This paper aimed to analyze Brazilian situated crowdfunding platforms as an alternative to projects in tourism area. The research shows itself actual, faced to the recent growth of these platforms in the country. Also, it is relevant in a lack of resources scenario, once the method could interest by favoring credit access at the same time it promotes the targeted public involvement. By means of a descriptive, the existing platforms were verified: sixteen were found, twelve of which were analyzed, due to errors in the sites during the research period. Then, they were analyzed according to their modus operandi (existence of taxes, commission, “all-or-nothing system”, reward to the contributors, etc.) and classified according to which enable the insertion of tourism projects. Half of the platforms contemplate several projects and, of these six, four consider Tourism. The most used model is “all-or-nothing” and the costs of this type of financing can reach more than thirty percent of the contributions, as they are charged management fees, transaction fees and even percentage for sales of the resulting product from crowdfunding. Thus, the system may be interesting to the entrepreneur, although it is necessary to consider operating costs.