"Porque yo elijo": razones por las que las mujeres eligen los gimnasios boutique
DOI:
https://doi.org/10.5585/podium.v10i1.17616Palabras clave:
Fitness, Consumidor, Calidad de servicio, Boutique fitness, MujeresResumen
Objetivos: El objetivo de este estudio es investigar las percepciones de las mujeres sobre los gimnasios boutiques y explicar sus opiniones a través de la dimensión de la calidad del servicio y las demandas de estos clientes.
Metodología / Enfoque: El estudio utilizó la técnica de investigación cualitativa y se utilizó el patrón fenomenológico. La muestra del estudio consistió en nueve clientas de un gimnasio boutique privado. Los datos se recolectaron mediante entrevista presencial y se utilizó el método de análisis de contenido en el análisis de los datos.
Contribuciones teóricas y metodológicas: Los resultados muestran que las opiniones de las participantes femeninas sobre la preferencia por los gimnasios boutique están vinculadas en los subtemas como socialización, cambios físicos, ubicación y transporte, seguridad, orientación al cliente, medio ambiente y programa. En conclusión, los factores más importantes que afectan a los participantes a participar en los gimnasios boutique son los cambios físicos, la socialización y el programa.
Contribuciones teóricas y metodológicas: El artículo contribuye a la literatura relacionada con los centros de fitness boutique, en cuanto a las principales razones por las que las mujeres eligen un centro de fitness boutique desde el punto de vista experiencial.
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