“Because i choose to”: reasons for women to choose boutique fitness centers

Kadir Yıldız; Elvan Deniz Yumuk; Nazlıcan Ekim; Jerónimo García-Fernández

doi:10.5585/podium.v10i1.17616

Autores

Kadir Yıldız Manisa Celal Bayar University https://orcid.org/0000-0003-3347-0319
Elvan Deniz Yumuk Manisa Celal Bayar University https://orcid.org/0000-0002-8531-9509
Nazlıcan Ekim Manisa Celal Bayar University https://orcid.org/0000-0002-7431-5238
Jerónimo García-Fernández Universidad de Sevilla; Seville, Spain. https://orcid.org/0000-0001-6574-9758

DOI:

https://doi.org/10.5585/podium.v10i1.17616

Palavras-chave:

Fitness, Consumidor, Qualidade de serviço, Boutique fitness, Mulheres

Resumo

Objetivos: O objetivo deste estudo é investigar a perspectiva das mulheres sobre academia boutique e explicar suas opiniões através da dimensão da qualidade do serviço e das demandas dessas clientes.

Metodologia/Abordagem: O estudo foi na técnica de pesquisa qualitativa e foi utilizado o padrão fenomenológico. A amostra do estudo consistiu em nove clientes do sexo feminino de uma boutique privada de academias de ginástica selecionadas. Os dados foram coletados por meio de entrevista face a face e o método de análise de conteúdo foi utilizado na análise dos dados.

Principais resultados: Os resultados mostram que as opiniões das participantes do sexo feminino sobre a preferência pelas academias boutique estão vinculadas nos subtemas como Socialização, Mudanças Físicas, Localização e Transporte, Segurança, Orientação para o Cliente, Meio Ambiente e Programa do tema Motivos de Preferência. Em conclusão, os fatores mais significativos que afetam os participantes a participar de academias de ginástica boutique são mudanças físicas, socialização e programa.

Contribuições teórico-metodológicas: O artigo contribui com a literatura relacionada às academias boutique, a respeito dos principais motivos pelos quais as mulheres escolhem uma academia boutique do ponto de vista experiencial.

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Biografia do Autor

Kadir Yıldız, Manisa Celal Bayar University

Assoc. Prof. Dr

Faculty of Sport Sciences, Department of Sport Management

Elvan Deniz Yumuk, Manisa Celal Bayar University

Lecturer,

Faculty of Sport Sciences, Department of Recreation

Nazlıcan Ekim, Manisa Celal Bayar University

Manisa Celal Bayar University, Department of Physical Education and Sport Teaching.

Jerónimo García-Fernández, Universidad de Sevilla; Seville, Spain.

Assist. Prof. Dr.

Spain.Universidad de Sevilla; Seville, Spain.

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