El papel mediador de la “actitud hacia ewom sobre países extranjeros” en la relación del etnocentrismo y la inteligencia cultural con la intención de viajar al extranjero
DOI:
https://doi.org/10.5585/podium.v12i2.22670Palabras clave:
Etnocentrismo, Inteligencia cultural, Actitud EWOM, Intención de viajar a un destino extranjero, Teoría del comportamiento planificadoResumen
Objetivo de estudio: En este estudio, se discute el "etnocentrismo y la inteligencia cultural" como características propias de los individuos y el efecto mediador de la actitud hacia EWOM, que consiste en los pensamientos de otros sobre países extranjeros, sobre las relaciones de estas características con las intenciones. de individuos para ir de vacaciones a destinos en el extranjero.
Metodología: Se han obtenido resultados que pueden ser evaluados en la teoría y la práctica investigando el efecto de los comentarios en línea y sus actitudes hacia estos comentarios, que han cobrado mucha importancia en las experiencias turísticas de los últimos años. Con la encuesta en línea, se analizaron con SEM los datos obtenidos de 357 participantes con diferentes características demográficas de diferentes provincias de Turquía.
Originalidad/Relevancia: Hay pocos estudios que examinen la relación entre la inteligencia cultural y el etnocentrismo. Ang et al. (2007) afirmó que el etnocentrismo afecta la inteligencia cultural, mientras que Triandis (2006) afirmó que la inteligencia cultural afecta el entocentrismo. Harrison (2012) determinó que existe una relación negativa entre ambos conceptos. La inteligencia cultural y el etnocentrismo tienen una asociación negativa, según Young, Haffejee y Corsun (2017).
Principales resultados: De acuerdo con los resultados del análisis, la actitud EWOM tiene un efecto mediador parcial en las relaciones de etnocentrismo e inteligencia cultural con la intención de visitar destinos extranjeros para vacacionar.
Aportaciones teóricas/metodológicas: En este estudio se examinó el papel mediador de la actitud hacia los comentarios de EWOM sobre estos países en las relaciones de estos dos conceptos con la intención de visitar destinos extranjeros con fines vacacionales y se constató el efecto mediador parcial de EWOM.
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