O que sabemos sobre a relação das mulheres com o turismo de aventura e ecoturismo?

Ivaneli Schreinert dos Santos; Amanda Alves Borges; Pedro Scrivano; Otávio Bandeira Lamônica Freire

doi:10.5585/podium.v11i1.19545

Autores

Ivaneli Schreinert dos Santos Universidade de São Paulo https://orcid.org/0000-0002-7858-1015
Amanda Alves Borges Universidade de São Paulo https://orcid.org/0000-0001-6270-5389
Pedro Scrivano Universidade de São Paulo https://orcid.org/0000-0003-2622-1920
Otávio Bandeira Lamônica Freire Universidade de São Paulo (ECA-USP) https://orcid.org/0000-0002-9008-4273

DOI:

https://doi.org/10.5585/podium.v11i1.19545

Palavras-chave:

Natureza, Desenvolvimento social, Sexismo, Participação feminina, Feminismo.

Resumo

Objetivo do estudo: este artigo tem como objetivo principal compreender a produção científica que aborda a relação das mulheres com o turismo de aventura e ecoturismo, norteando o desenvolvimento sobre o assunto.
Metodologia/abordagem: análise de 43 artigos científicos, encontrados na base de dados SciVerse Scopus®, no período de 1998 até junho de 2020, utilizando como metodologia a bibliometria com auxílio do software IRAMUTEQ®.
Originalidade/relevância: as desigualdades de gênero são obstáculos para o desenvolvimento de uma sociedade mais justa, entretanto esse problema ainda é refletido até mesmo nos segmentos considerados mais sustentáveis dentro do turismo como o de aventura e do ecoturismo. Pensando nessa problemática, percebeu-se a importância de compreender a relação das mulheres com esses segmentos.
Principais resultados: foi possível perceber que o tema é ascendente, com a maioria dos estudos utilizando abordagem qualitativa e tendo sido publicados em diversos periódicos internacionais de impacto. Os estudos encontrados identificam benefícios e barreiras a serem ultrapassadas dentro desses segmentos para as mulheres. Outro resultado foi a evidência do agroturismo, que surgiu em vários estudos. Os assuntos de igualdade de gênero, papel da mulher e a experiência das mulheres têm destaque no tema.
Contribuições teóricas/metodológicas: apresenta uma análise completa das produções científicas sobre a relação das mulheres com o turismo de aventura e o ecoturismo, demonstrando principais aspectos e lacunas, servindo como base para o desenvolvimento do conhecimento na área e contribuindo para uma agenda de estudos futuros.

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Biografias Autor

Ivaneli Schreinert dos Santos, Universidade de São Paulo

Doutoranda do Programa de Pós-graduação em Turismo da Universidade de São Paulo. Mestra em Agronegócios pela Universidade Federal do Rio Grande do Sul (2020). Engenheira Agrônoma pela Universidade Federal do Pelotas (2017) e Bacharela em Turismo pela Universidade Federal de Pelotas (2012). Atuou em projetos de pesquisa, ensino e extensão nessas instituições. Pesquisa na área de turismo, com temas associados a natureza, meio rural, aventura, gênero e produção do conhecimento, utilizando métodos de abordagens mistas

Amanda Alves Borges, Universidade de São Paulo

É atualmente mestranda do PPGTUR (Programa de Pós-Graduação em Turismo) na USP (2020/2021). Concluiu o Curso Superior de Tecnologia em Gestão de Turismo na Universidade Estadual de Goiás(2015/1 -2017/2). Concluiu o curso Técnico de Guia de Turismo Regional, Nacional e América do Sul pelo Senac (2018/1 - 2019/1). Estuda principalmente o tema Turismo Espiritual, e também tem interesse nos temas: Ecoturismo, Turismo em terras indígenas, e gênero. Conhece 16 das unidades federativas do Brasil e no total 32 países: Alemanha, Argentina, Áustria, Bahamas, Bélgica, Belize, Brasil, Bolívia, Escócia, Espanha, Estados Unidos, França, Grécia, Guatemala, Holanda, Hungria, Inglaterra, Índia, Irlanda do Norte, Irlanda do Sul, Itália, Jamaica, Marrocos, México, Paraguai, País de Gales, Peru, Polônia, Portugal, República Tcheca, Turquia e Vaticano

Pedro Scrivano, Universidade de São Paulo

Mestrando do Programa de Pós Graduação em Turismo pela Escola de Ciências, Artes e Humanidades da Universidade de São Paulo (EACH | USP), com especialização em Gestão de Negócios e Inovação pela FIA Bussiness School (2017) e bacharel em Marketing pela Universidade de São Paulo (EACH | USP)

Otávio Bandeira Lamônica Freire, Universidade de São Paulo (ECA-USP)

É doutor em Gestão da Comunicação pela USP (2009), possui graduação em Comunicação Social - Publicidade e Propaganda pela Universidade Federal de Mato Grosso (1996), especialização em Marketing pela ESPM (1998), mestrado em Comunicação pela Universidade Paulista (2007) e mestrado em Educação pela Universidade de Cuiabá (2002). Atualmente é Professor Doutor referência MS-3 do Curso de Marketing da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo - MKT-EACH/USP, Professor do Programa de Pós-Graduação em Administração - PPGA-FEA/USP, Professor do Programa de Pós-Graduação em Turismo - PPGTUR-EACH/USP e Professor Colaborador no Programa de Pós-Graduação em Comunicação - PPGCOM-ECA/USP. É Editor Associado de Marketing do RAUSP Management Journal. Tem experiência nas áreas de Marketing, Estratégia e Comunicação, atuando principalmente nos seguintes temas: comportamento do consumidor, marcas, capacidades de marketing, efeitos da propaganda no consumidor e na sociedade.

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