Project-based business: the case of the international physics institute
DOI:
https://doi.org/10.5585/exactaep.2021.17163Keywords:
Strategic planning, Project-based businesses, Project management.Abstract
This work aims to present the strategic planning process of the International Institute of Physics (IIF) of the Federal University of Rio Grande do Norte (UFRN). An innovative aspect was that strategic planning was based on the concept of Projects-based Business (NBP), proposed by Veras (2017). The work was developed under a qualitative perspective using participant observation. It was verified that the use of the concept of NBP made it possible to formulate the projects from the unfolding of the strategic objectives, with criteria of prioritization and selection, besides having promoted the involvement of all the parties involved in the elaboration of the planning. This study contributes with a theory as it develops the concept of NBP, which is rarely addressed in the national literature, and shows the practice of some management tools.
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