Influência da assimetria de poder e da reciprocidade na estabilidade do relacionamento em cadeias de suprimentos: um estudo de efeitos moderadores

Autores

DOI:

https://doi.org/10.5585/2024.23605

Palavras-chave:

reciprocidade, assimetria de poder, assimetria de tamanho, tempo e estabilidade do relacionamento, cadeia de suprimentos

Resumo

As pesquisas realizadas no âmbito da Cadeia de Suprimentos (SC) e da Gestão da Cadeia de Suprimentos (SCM) apontam para a necessidade de integração, cooperação e compartilhamento de informações entre os parceiros de negócio. Para o compartilhamento e cooperação dentro da SC, pressupõe-se a imprescindibilidade de confiabilidade entre os parceiros e, portanto, a reciprocidade. No entanto, a prática do oportunismo entre as organizações, pode levar à assimetria informacional, colocando em risco o relacionamento. Assim, este ensaio tem por objetivo realizar uma discussão teórica a parit dos conceitos de reciprocidade e assimetria informacional, com vistas a se gerar proposituras que possam nortear pesquisas empíricas futuras e, preencher lacunas até então, não exploradas ou cobertas pela extensa literatura em SC e SCM. Como resultado, foi proposto um modelo hipotético-dedutivo, apresentando a articulação dos respectivos construtos: assimetria de poder, reciprocidade e estabilidade no relacionamento, assumindo como variáveis moderadoras a assimetria de tamanho e o tempo de relacionamento, articulando-se para tal, oito preposições fundamentadas em um conjunto de teorias inerentes ao campo de Operations Management.

Downloads

Não há dados estatísticos.

Biografia do Autor

Edson Queiroz Nascimento, Universidade Federal do Espírito Santo

Mestre em Administração e Doutorando em Ciências Contábeis / Universidade Federal do Espírito Santo (UFES). Professor de Administração e Ciências Contábeis. Pesquisador em Operations Management. Consultor Empresarial (OCEQ GROUP)

Larissa Alves Sincorá, Universidade Federal do Espírito Santo

Doutora em Administração / Universidade Federal do Espírito Santo (UFES). Professora do Departamento de Administração (UFES). Pesquisadora em Operations Management. Consultora Empresarial Voluntária (CRA-ES). Endereço: Universidade Federal do Espírito Santo, UFES, Vitoria- ES, Brasil.

Referências

Agranoff, R. (2006). Inside collaborative networks: Ten lessons for public managers. Public Administration Review, 66(SUPPL. 1), 56–65. https://doi.org/10.1111/j.1540-6210.2006.00666.x

Aiken, M., & Hage, J. (1968). Organizational Interdependence and Intra-Organizational Structure. American Sociological Review, 33(6), 912. https://doi.org/10.2307/2092683

Analytics, L. B., & Tripathi, S. S. (2017). Learn Business Analytics in Six Steps Using SAS and R. In Apress. https://doi.org/10.1007/978-1-4842-1001-7

Aulina, L., & Yuliati, E. (2017). The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention. In Balqiah, TE and Kusumastuti, RD (Ed.), PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS AND MANAGEMENT RESEARCH (ICBMR-17) (Vol. 36, pp. 548–557). ATLANTIS PRESS.

Baker, W. E. (1990). Market Networks and Corporate Behavior. American Journal of Sociology, 96(3), 589–625.

Barney, J. B., & Wright, M. (2011). The Future of Resource-Based Theory : Revitalization or Decline ? 37(5), 1299–1315. https://doi.org/10.1177/0149206310391805

Benton, W. C., & Maloni, M. (2005). The influence of power driven buyer/seller relationships on supply chain satisfaction. Journal of Operations Management, 23(1), 1–22. https://doi.org/10.1016/j.jom.2004.09.002

Carr, A. S., & Pearson, J. N. (1999). Strategically managed buyer – supplier relationships and performance outcomes.

Chen, I. J., & Paulraj, A. (2004). Towards a theory of supply chain management: the constructs and measurements. Journal of Operations Management, 22(2), 119–150. https://doi.org/10.1016/j.jom.2003.12.007

Chen, I. J., Paulraj, A., & Lado, A. A. (2004). Strategic purchasing, supply management, and firm performance. Journal of Operations Management, 22(5), 505–523. https://doi.org/10.1016/j.jom.2004.06.002

Das, A., & Handfield, R. B. (1997). A meta-analysis of doctoral dissertations in purchasing. Journal of Operations Management, 15(2), 101–121. https://doi.org/10.1016/S0272-6963(96)00101-5

Dwayne Whitten, G., Green, K. W., & Zelbst, P. J. (2012). Triple‐A supply chain performance. International Journal of Operations & Production Management, 32(1), 28–48. https://doi.org/10.1108/01443571211195727

Falk;, A., & Fischbacher, U. (2015). A theory of reciprocity ✩ Armin. International Journal of Communication, 9(1), 2526–2547. https://doi.org/10.1016/j.geb.2005.03.001

Galbraith, J. A. Y. R. (1974). ORGANIZATION DESIGN : AN INFORMATION PROCESSING VIEW. 4(3).

Germain, R., Claycomb, C., & Dro, C. (2008). Supply chain variability , organizational structure , and performance : The moderating effect of demand unpredictability. 26, 557–570. https://doi.org/10.1016/j.jom.2007.10.002

Gil, A. C. (2008). Métodos e técnnicas de pesquisa social. In Atlas (Ed.), Métodos e técnicas de pesquisa social (6th ed.).

Gligor, D. (2018). Performance implications of the fit between suppliers’ flexibility and their customers’ expected flexibility: A dyadic examination. Journal of Operations Management, 58–59(April), 73–85. https://doi.org/10.1016/j.jom.2018.05.002

Goebel, P., Reuter, C., Pibernik, R., Sichtmann, C., & Bals, L. (2018). Purchasing managers’ willingness to pay for attributes that constitute sustainability. Journal of Operations Management, November 2017. https://doi.org/10.1016/j.jom.2018.08.002

González-Benito, J. (2007). A theory of purchasing’s contribution to business performance. Journal of Operations Management, 25(4), 901–917. https://doi.org/10.1016/j.jom.2007.02.001

Guala, F. (2012). Reciprocity: Weak or strong? What punishment experiments do (and do not) demonstrate. BEHAVIORAL AND BRAIN SCIENCES, 42.

Gunasekaran, A., Patel, C., & Mcgaughey, R. E. (2004). A framework for supply chain performance measurement. 87, 333–347. https://doi.org/10.1016/j.ijpe.2003.08.003

Halldórsson, Á., Hsuan, J., & Kotzab, H. (2015). Complementary theories to supply chain management revisited – from borrowing theories to theorizing. Supply Chain Management, 20(6), 574–586. https://doi.org/10.1108/SCM-06-2015-0228

Handley, S. M., & Benton, W. C. (2012). Mediated power and outsourcing relationships. Journal of Operations Management, 30(3), 253–267. https://doi.org/10.1016/j.jom.2011.11.004

He, Y., Keung Lai, K., Sun, H., & Chen, Y. (2014). The impact of supplier integration on customer integration and new product performance: The mediating role of manufacturing flexibility under trust theory. International Journal of Production Economics,

(PART B), 260–270. https://doi.org/10.1016/j.ijpe.2013.04.044

Hilbe, C., Hagel, K., & Milinski, M. (2016). Asymmetric power boosts extortion in an economic experiment. PLoS ONE, 11(10), 1–14.

https://doi.org/10.1371/journal.pone.0163867

Kaipia, R., Holmström, J., Småros, J., & Rajala, R. (2017). Information sharing for sales and operations planning: Contextualized solutions and mechanisms. Journal of Operations Management, 52, 15–29. https://doi.org/10.1016/j.jom.2017.04.001

Kalwani, M. U., & Narayandas, N. (1995). Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? Journal of Marketing, 59(1), 1. https://doi.org/10.2307/1252010

Kembro, J., Selviaridis, K., & Näslund, D. (2014). Theoretical perspectives on information sharing in supply chains: a systematic literature review and conceptual framework. Supply Chain Management: An International Journal, 19(5/6), 609–625. https://doi.org/10.1108/SCM-

-2013-0460

Kim, M.-J., Chung, N., & Lee, C.-K. (2011). The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, 32(2), 256–265.

Liu, Y. H. S., Deligonul, S., Cavusgil, E., & Chiou, J. S. (2018). Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships. Journal of Business Research, 90(May), 171–185.

https://doi.org/10.1016/j.jbusres.2018.05.012

Lozano, S. (2012). Information sharing in DEA: A cooperative game theory approach. European Journal of Operational Research, 222(3), 558–565. https://doi.org/10.1016/j.ejor.2012.05.014

Maestrini, V., Luzzini, D., Maccarrone, P., & Caniato, F. (2017). Supply chain performance measurement systems: A systematic review and research agenda. Intern. Journal of Production Economics, 183(August 2015), 299–315. https://doi.org/10.1016/j.ijpe.2016.11.005

Meneghetti, F. K. (2011). O que é um ensaio-teórico? Revista de Administração Contemporânea, 15(2), 320–332. https://doi.org/10.1590/s1415-65552011000200010

Milhomem, L. de S., Sincorá, L. A., Oliveira, M. P. V. de, & Brandão, M. M. (2022). The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs. Brazilian Business Review, 19(1), 59–77. https://doi.org/https://doi.org/10.15728/bbr.2022.19.1.4

Nyaga, G. N., Lynch, D. F., Marshall, D., & Ambrose, E. (2013). Power Asymmetry, Adaptation and Collaboration in Dyadic Relationships Involving a Powerful Partner. Journal of Supply Chain Management, 49(3), 42–65. https://doi.org/10.1111/jscm.12011

Nyaga, G. N., Whipple, J. M., & Lynch, D. F. (2010). Examining supply chain relationships : Do buyer and supplier perspectives on collaborative relationships differ ? Journal of Operations Management, 28(2), 101–114. https://doi.org/10.1016/j.jom.2009.07.005

Oliver, C. (1990). Determinants of Interorganizational Relationships: Integration and Future Directions. Academy of Management Review, 15(2), 241–265. https://doi.org/10.5465/amr.1990.4308156

Parkhe, A. (1998). Building Trust in International Alliances.

Prajogo, D., & Olhager, J. (2012). Int . J . Production Economics Supply chain integration and performance : The effects of long-term relationships , information technology and sharing , and logistics integration. Intern. Journal of Production Economics, 135(1), 514–522. https://doi.org/10.1016/j.ijpe.2011.09.001

Sako, M., & Helper, S. (1998). Determinants of trust in supplier relations: Evidence from the automotive industry in Japan and the United

States. Journal of Economic Behavior and Organization, 34(3), 387–417. https://doi.org/10.1016/S0167-2681(97)00082-6

Salvador, F., Rungtusanatham, M., Forza, C., & Trentin, A. (2007). Mix flexibility and volume flexibility in a build-to-order environment: Synergies and trade-offs. International Journal of Operations and Production Management, 27(11), 1173–1191. https://doi.org/10.1108/01443570710830584

Stevenson, M., & Spring, M. (2007). Flexibility from a supply chain perspective: Definition and review. In International Journal of Operations and Production Management (Vol. 27, Issue 7). https://doi.org/10.1108/01443570710756956

Thompson, J. D., & Mcewen, W. J. (1958). Organizational Goals and Environment : Goal-Setting as an Interaction Process. American Sociological Review, 23(1), 23–31.

Touraine, A. (1979). Organizations and Environments. Administrative Science Quarterly, 1, 320–327.

Trkman, P., McCormack, K., Oliveira, M. P. V. de, & Ladeira, M. B. (2010). The impact of business analytics on supply chain performance. Decision Support Systems, 49(3), 318–327. https://doi.org/10.1016/j.dss.2010.03.007

Vijayasarathy, L. R. (2010). Supply integration: An investigation of its multi-dimensionality and relational antecedents. International Journal of Production Economics, 124(2), 489–505. https://doi.org/10.1016/j.ijpe.2010.01.010

Villena, V. H., & Craighead, C. W. (2017). On the Same Page? How Asymmetric Buyer–Supplier Relationships Affect Opportunism and Performance. Production and Operations Management, 26(3), 491–508. https://doi.org/10.1111/poms.12648

Whetten, D. A., & Aldrich, H. (1979). Organization Setsize and Diversity: People-Processing Organizations and Their Environments. Administration & Society, 11(3), 251–281. https://doi.org/10.1177/009539977901100301

Whitten, G. D., Green, W. K. J., & Zelbst, P. J. (2012). Triple-A supply chain performance. International Journal of Operations & Production Management, 32(1), 28–48. https://doi.org/10.1108/01443571211195727

Wray, B., & Bejou, D. (1994). Analysis to Evaluate Buyer- Seller Relationships. Analysis, 28(10), 32–48.

Ye, S., Viswanathan, S., & Hann, I.-H. (2016). The Value of Reciprocity in Online Barter Markets: An Empirical Investigation. Ssrn, 42(2), 521–549. https://doi.org/10.2139/ssrn.2710505

Yigitbasioglu, O. M. (2010). Information sharing with key suppliers: A transaction cost theory perspective. In International Journal of Physical Distribution and Logistics Management (Vol. 40, Issue 7). https://doi.org/10.1108/09600031011072000

Zhang, W., & Shi, G. (2018). Study of Pre-Purchase Brand Experience For High-Involvement Products. In Yang, Z (Ed.), PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION (pp. 176–205). ASIAN BUSINESS ASSOC.

Zhou, H., & Benton, W. C. (2007). Supply chain practice and information sharing. Journal of Operations Management, 25(6), 1348–1365. https://doi.org/10.1016/j.jom.2007.01.009

Downloads

Publicado

20.09.2024

Como Citar

Nascimento, E. Q., & Sincorá, L. A. (2024). Influência da assimetria de poder e da reciprocidade na estabilidade do relacionamento em cadeias de suprimentos: um estudo de efeitos moderadores. Exacta, e23605. https://doi.org/10.5585/2024.23605

Edição

Seção

Artigos