Gestão de projetos como um agente de criação de valor nos ecossistemas de inovação e negócios
Uma proposta de modelo integrativo
DOI:
https://doi.org/10.5585/gep.v15i1.24676Palavras-chave:
Gestão de projetos, Ecossistema de inovação, Ecossistema de negócio, Criação de valor, Ciclo de vida dos produtos, InovaçãoResumo
Este estudo apresenta um modelo estrutural que examina a correlação entre inovação e ecossistemas de negócios, com ênfase especial no papel da gestão de projetos como fator chave de integração. Além disso, propomos uma exploração de como esse modelo se alinha com o ciclo de vida de produtos, serviços ou resultados. Nesta pesquisa, empregamos uma metodologia híbrida que combina de forma harmoniosa análise de conteúdo e de rede, bibliometria e técnicas estatísticas para fornecer fundamentos teóricos para nosso modelo de correlação. Nossa investigação revela uma sólida correlação entre a natureza de um ecossistema específico e as interconexões que as empresas dentro dele estabelecem. Além disso, demonstramos que a saúde geral e a vitalidade de um ecossistema estão intimamente ligadas ao seu tipo específico. Reconhecemos que algumas limitações deste estudo decorrem das escolhas metodológicas feitas por nossa equipe de pesquisa. Esta pesquisa destaca várias vantagens práticas, incluindo o potencial de criação de valor por meio do desenvolvimento de produtos e serviços inovadores, bem como a melhoria de projetos existentes, tudo isso minimizando o desperdício e otimizando a lucratividade. No entanto, deve-se observar que uma limitação de nosso estudo é a ausência de aplicação do framework no mundo real para validar nossa construção teórico-conceitual. O conceito de Ecossistemas de Inovação continua a atrair atenção significativa entre profissionais, acadêmicos e empresas, oferecendo uma promissora via para o desenvolvimento rápido e flexível de soluções inovadoras dentro dos mercados existentes.
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