Gestão de projetos culturais: A criatividade plural como prática de gestão

Rafaela Gonçalves Freitas; Eduardo Paes Barreto Davel

doi:10.5585/2025.27438

Authors

Rafaela Gonçalves Freitas Centro de Estudos Superiores de Parintins (CESP/UEA) https://orcid.org/0000-0001-9106-3055
Eduardo Paes Barreto Davel Escola de Administração da Universidade Federal da Bahia, EA/UFBA, Salvador, BA, Brazil https://orcid.org/0000-0003-0610-6474

DOI:

https://doi.org/10.5585/2025.27438

Keywords:

plural creativity, cultural project management, practice perspective, project management, project

Abstract

This article aims to understand how plural creativity constitutes the practice of cultural project management. The research was based on a multi-sited and digital ethnography, developed in an inductive and reflexive process over three stages. The sources of information are documents, observations, and ethnographic interviews. The dialogic narrative analysis approach generated the theorization process structured in explanatory categories. The results explain how plural creativity constitutes the practice of cultural project management in three processes: creation, fundraising, and promotion of artistic projects. These processes are based on the practice of relationality management, which takes place through the management of creative connections, creative translations, and creative limitations in cultural projects. The research contributes to project management studies in the creative economy by explaining and theorizing how plural creativity is a fundamental management practice for projects in this sector. The proposed contributions provide guidelines for the development of strategies that promote plural creativity through relational management, providing a collaborative environment in cultural projects.

Author Biographies

Rafaela Gonçalves Freitas, Centro de Estudos Superiores de Parintins (CESP/UEA)

Professor of Management at the Centro de Estudos Superiores de Parintins (CESP/UEA) and the SENAC School of Technology. PhD in Administration from the Federal University of Bahia. Her main research topics include project management, creativity management, creativity in organizations, and creative industries.

Eduardo Paes Barreto Davel, Escola de Administração da Universidade Federal da Bahia, EA/UFBA, Salvador, BA, Brazil

Professor at the School of Management at the Federal University of Bahia, Brazil. Post-doctoral research in management at Nova School of Business and Economics at Universidade Nova de Lisboa (Portugal). Ph.D. in Management from École des Hautes Études Commerciales at Montreal, Canada. Leader of the research collective: OCA - Organizations, Culture and Art. Editor-in-chief of O&S Journal - Revista Organizações & Sociedade. Researches and publications on cultural entrepreneurship, business education, qualitative research methods, learning, creativity, culture, art and aesthetics in organizations.

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