Analysis of the Tourist Assistance Centers in Belo Horizonte/Minas Gerais/Brazil Between 2014 and 2018
DOI:
https://doi.org/10.5585/podium.v8i2.323Keywords:
TAC, Information, Tourism, FIFA 2014 World Cup, Belo HorizonteAbstract
Objective of the study: This paper aims to analyze the Tourist Assistance Centers (CATs) in Belo Horizonte, Minas Gerais. By conducting a study between 2014 and 2018, we sought to understand to what extent the holding of the 2014 FIFA World Cup contributed to the improvement of tourist information services in the city.
Originality/Relevance: Tourist information has a categorical role in the promotion of a destination; as a result, the Tourist Assistance Centers takes on an important promotional role, since they concentrate information about a certain locality and about other tourist destinations in the surrounding area. The choice of the theme is justified since the improvement of the Tourist Assistance Centers was defined as one of the priority areas in the Responsibility Matrix, assumed by the municipal and state governments, besides paying attention to the importance of the quality of tourist information to have a smarter tourist destination.
Methodology/approach: This is an exploratory research, divided into two concurrent stages. In a first moment, a bibliographic survey on the theme was made and, in parallel, the structure and services provided by the CATs were evaluated through interviews and on-site evaluation, carried out in 2014, one month before the FIFA World Cup, and in May 2018. The studied items were grouped, analyzed and categorized into three topics: a) “Facilitating Product”; b) “Support Product”; and c) Extended Product.
Main results: After defining the analysis parameters and comparing the 2014 and 2018 data, it can be considered that they present a functionality that often does not fit the theory of what is meant by a CAT, as they tend to comply with function only to inform the tourist and not to captivate him/her. It was also observed that there were no improvements in the services offered by CATs after the investments made in 2014.
Theoretical/methodological contributions: (i) Conduct a theoretical review of the CATs; (ii) Propose and systematize a way of analysis and evaluation of the infrastructure and services offered; and (iii) evaluate the post-2014 FIFA World Cup legacies in this area
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