Capacidade de absorção em pequenas e médias empresas: uma investigação no setor hoteleiro

Alessandra Cassol; Márcio Luiz Marietto; Vitor Miguel Mognon Trevizan

doi:10.5585/podium.v12i3.22668

Autores/as

Alessandra Cassol Universidade Federal Rural do Rio de Janeiro (UFRRJ) https://orcid.org/0000-0003-0753-9642
Márcio Luiz Marietto Universidade Federal Rural do Rio de Janeiro (UFRRJ) https://orcid.org/0000-0003-1526-6058
Vitor Miguel Mognon Trevizan University Atitus Educação https://orcid.org/0000-0001-9785-3031

DOI:

https://doi.org/10.5585/podium.v12i3.22668

Palabras clave:

Hotéis, Serviços, Pequenas e médias empresas, Capacidade absortiva, Inovação, Desempenho organizacional

Resumen

Objetivo del estudio: Evaluar la relación entre la capacidad de absorción y la innovación de los hoteles (PYME) de la región oeste de Santa Catarina, así como su desempeño organizacional.
Metodología/enfoque: Se aplicó una Encuesta a una muestra de 120 gerentes de hotel y el análisis se realizó aplicando modelos de ecuaciones estructurales (SEM).
Originalidad/Relevancia: Este estudio pretende ayudar a llenar el vacío en la ausencia de investigaciones sobre aspectos que potencien la innovación en el sector hotelero, considerando la alta competencia en el sector y las prácticas consolidadas.
Principales resultados: La innovación en los hoteles de la región depende de la capacidad de absorción y, en consecuencia, es capaz de influir en el desempeño organizacional del sector. Resaltamos las dificultades de transformar y aplicar los conocimientos adquiridos externamente a las rutinas de los hoteles. Además, las características estructurales de los hoteles influyen en AC. Los hoteles tienen dificultades para transformar el conocimiento y la información que adquieren del entorno externo.
Contribuciones teóricas/metodológicas: Contribuimos a la literatura estudiando hoteles (PYMES) fuera de los grandes centros. Nuestros resultados mostraron que RACAP es el elemento de AC menos evidenciado en el sector investigado. Esto corrobora la tesis de una nueva configuración del modelo CA para el sector servicios.
Contribuciones sociales/de gestión: Los estudios sobre la capacidad de absorción y la innovación pueden ayudar a los gerentes en países con cambios ambientales y económicos intensos, donde estos cambios se reflejan rápidamente en el sector turístico. Advertimos a los directivos que deben identificar la información externa necesaria para el negocio e integrarla con el conocimiento existente.

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