The role of strategy and organizational structure in non-R&D innovation




Non-R&D innovation, Organizational strategy, Organizational structure, Activities of non-R&D.


Objective: this article analyzes the relationship between strategy and organizational structure in the framework of non-R&D innovation.

Methodology: a systematic review of literature was carried out in which 64 articles from Scopus, Emerald and Proquest databases were identified.

Originality: this study evidences a group of characteristics of the organizations and its sorroundings that contribute to the appearance of non-R&D activities and results of non-R&D innovation.

Main results: 24 factors that enhance, condition or result from this type of innovation were determined.

Theoretical contributions: as part of the findings, there stand out the identification of specific strategies, the importance of absorption capacity for understanding the phenomenon of non-R&D innovation, and the fact that most common innovations under this approach are marketing and organizational.


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Author Biographies

Lucy Carolina Elizalde-Bobadilla, Universidad Central

Administradora de Empresas, Especialista en Gestión de Portafolio y Valoración de Empresas y Magister en Gestión de Organizaciones. Profesora de Tiempo Completo en el Departamento de Administración de Empresas, Universidad Central.

Francisca Rojas-Santoyo, Universidad Central

Ingeniera de Sistemas, magister en Administración y Candidata a Doctora en Ingeniería Industria y Organizaciones de la Universidad Nacional de Colombia. Coordinadora Académica de Posgrados y docente en la Facultad de Contaduría Pública, Universidad Externado de Colombia.

Rafael Leonardo Ochoa-Urrego, Universidad Central

Ingeniero de Sistemas de la Universidad Nacional de Colombia. Magister en Administración y Máster en e-Business: telecomunicaciones y nuevos modelos de negocio - Universidad de Cantabria en España. Doctor en Ingeniería - Industria y Organizaciones de la Universidad Nacional de Colombia. Posdoctor en Ciencias Políticas y Sociales – UNAM. Profesor Asociado en el Departamento de Contaduría Pública, Universidad Central.


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How to Cite

Elizalde-Bobadilla, L. C., Rojas-Santoyo, F., & Ochoa-Urrego, R. L. (2020). The role of strategy and organizational structure in non-R&D innovation. Revista Ibero-Americana De Estratégia, 19(1), 64–80.