Strategy Implementation and the Executive Style : A Study on Strategic Alignment and Performance in Small and Medium Industries of Rio Grande do Norte

Alvaro Fabiano Pereira de Macedo, Liana Holanda Nobre, Jansen Maia Del Corso, Alceu Souza


Small and midsize businesses are a number of restrictions on the market where they compete , they are caused by lack of resources or integration difficulties . For the company to develop and market in which it operates , highlights the role of the executive in the strategic process . This research investigation aims check for alignment between executive style and strategies and the impact of the performance of small and medium industries Mossley / RN . Methodologically , it is a descriptive study with data collection by surveying a structured and self-administered questionnaire , adapted from Håkonsson et al (2012 ) model was developed . Closed questions were asked , using Likert 5-point scale . The assumptions of the model were tested by Mann- Whitney test. It was found that the vast majority of companies presents a misalignment between the styles of business and enterprise strategy , the main type of misalignment : Style manager - analytical strategy . The general hypothesis , that the alignment between cognitive style and enterprise strategy leads to improved performance has been confirmed . The results corroborate the results obtained by Håkonsson et al (2012 ).


Strategic Implementation; Cognitive Styles Executive; Small and Medium Enterprises.



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Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
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