Caminhos e percalços na implementação das estratégias de crescimento da operação de uma empresa do setor de tecnologia de informação: : um estudo de caso

Rodrigo Henrique Sorriente; Janaína Maria Bueno

doi:10.5585/2023.24887

Authors

Rodrigo Henrique Sorriente Federal University of Uberlândia - UFU / Uberlândia (MG) https://orcid.org/0000-0001-8216-5391
Janaína Maria Bueno Federal University of Uberlândia - UFU / Uberlândia (MG) https://orcid.org/0000-0002-0858-7657

DOI:

https://doi.org/10.5585/2023.24887

Keywords:

Strategy, Growth, Information Technology., Case Study

Abstract

Study objective: In view of the decision to adopt a growth strategy for a multinational Information Technology services company in Brazil, the objective of this study is to demonstrate how it was planned and implemented the expansion of its operation, considering the context and characteristics of the industry in Brazil.

Method: This study is a technological article with a qualitative, descriptive, and analytical approach, applying a single case study. For data collection, documentary research associated with participant observation was used.

Originality/Relevance: The company is a multinational organization that aimed to define the objectives for its growth in Brazilian territory and subsequently had to choose the best strategy and implementation alternatives in national context, outlining stages over a period of time. The reported case shows the implementation of a service hub structure.

Main Results: Based on the decision for organic growth, it was identified factors related to the external environment that were relevant in decision-making regarding the location of a new company unit such as the city’s infrastructure and job market. The process of analyzing and defining the growth strategy preceded the pandemic and was subsequently adjusted due to its effects and other factors.

Theoretical/methodological contributions: This study contributes to the identification of factors, particularities of the industry and the dynamics of IT companies in Brazilian context and how they require perspectives and research approaches that consider different variables that drive change and growth, their capacity and speed of adaptation, including big companies.

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Author Biographies

Rodrigo Henrique Sorriente, Federal University of Uberlândia - UFU / Uberlândia (MG)

Master in Organizational Management. Federal University of Uberlândia - UFU

Janaína Maria Bueno, Federal University of Uberlândia - UFU / Uberlândia (MG)

PhD in Administration. Federal University of Uberlândia - UFU

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