Modelo de apoio à decisão para identificação e priorização de ações socioambientais

João Paulo Santos Aragão, Cinthia Ladjane de Souza Holanda, José Cícero de Castro, Marconi Freitas da Costa

Resumo


A natureza competitiva dos mercados com foco em questões puramente econômicas, ainda que seja condição necessária para permanecer competindo em algum setor da indústria, não é mais condição suficiente. Os aspectos sociais e ambientais passaram a fazer parte da agenda estratégica dos tomadores de decisão e têm sido incorporados ao escopo de objetivos que norteiam as decisões corporativas. Neste sentido, o presente artigo propôs a aplicação da metodologia Value Focused Thinking (VFT) em conjunto com o método de apoio à decisão PROMETHEE II para identificação e priorização de ações socioambientais em contexto organizacional. A metodologia utilizada possui natureza qualitativa e quantitativa, baseando-se em aplicações do campo da Pesquisa Operacional. Por fim, com a intenção de validar o modelo proposto, um estudo de caso é apresentado como objeto de investigação.


Palavras-chave


Responsabilidade socioambiental; Value focused thinking; PROMETHEE II.

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Referências


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DOI: https://doi.org/10.5585/exactaep.v18n4.16035

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