Trajetórias e estratégias de comercialização de cooperativas lácteas no Brasil e na Austrália: estudo de casos

Gustavo Leonardo Simão; Luiz Marcelo Antonialli

doi:10.5585/exactaep.2021.16883

Autores

Gustavo Leonardo Simão Universidade Federal do Espírito Santo – UFES http://orcid.org/0000-0002-5989-100X
Luiz Marcelo Antonialli Universidade Federal de Lavras http://orcid.org/0000-0003-1220-6164

DOI:

https://doi.org/10.5585/exactaep.2021.16883

Palavras-chave:

Agronegócio, Competitividade, Cooperativismo.

Resumo

O agronegócio do leite destaca-se pela sua elevada concentração nos elos de processamento em sua cadeia de produtiva. Assim, agregar valor à produção, buscando diferenciação, é uma das estratégias preconizadas como aquelas mais adequadas para a garantia da sustentabilidade de empreendimentos atuantes nesse contexto, inclusive para cooperativas. O presente trabalho intentou analisar os fatores determinantes para que atores organizacionais de duas cooperativas lácteas, uma no Brasil e outra na Austrália, optem pela estratégia de não processamento do leite. A metodologia para a obtenção dos dados foi a utilização de entrevistas semiestruturadas com distintos estratos de atores, bem como o método de análise documental. Os resultados evidenciam que a escolha por esse tipo de estruturação dá-se em virtude de frustrações estratégicas anteriores, o que corrobora a concepção do ciclo de vida organizacional. Porém, o nível de exposição das cooperativas de suprimento ao contexto das ameaças às forças competitivas pode ser reduzido pela emersão de bases institucionais microestruturais ambientais, com destaque para a vinculação contratual.

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Biografia do Autor

Gustavo Leonardo Simão, Universidade Federal do Espírito Santo – UFES

Doutor em Administração - Área de Concentração em Estratégia, Marketing e Inovação pela Universidade Federal de Lavras/MG.

Luiz Marcelo Antonialli, Universidade Federal de Lavras

Doutor em Administração pela Universidade de São Paulo (USP). Professor do Departamento de Administração e Economia da Universidade Federal de Lavras/MG.

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