Trajetórias e estratégias de comercialização de cooperativas lácteas no Brasil e na Austrália: estudo de casos

Gustavo Leonardo Simão, Luiz Marcelo Antonialli

Resumo


O agronegócio do leite destaca-se pela sua elevada concentração nos elos de processamento em sua cadeia de produtiva. Assim, agregar valor à produção, buscando diferenciação, é uma das estratégias preconizadas como aquelas mais adequadas para a garantia da sustentabilidade de empreendimentos atuantes nesse contexto, inclusive para cooperativas. O presente trabalho intentou analisar os fatores determinantes para que atores organizacionais de duas cooperativas lácteas, uma no Brasil e outra na Austrália, optem pela estratégia de não processamento do leite. A metodologia para a obtenção dos dados foi a utilização de entrevistas semiestruturadas com distintos estratos de atores, bem como o método de análise documental. Os resultados evidenciam que a escolha por esse tipo de estruturação dá-se em virtude de frustrações estratégicas anteriores, o que corrobora a concepção do ciclo de vida organizacional. Porém, o nível de exposição das cooperativas de suprimento ao contexto das ameaças às forças competitivas pode ser reduzido pela emersão de bases institucionais microestruturais ambientais, com destaque para a vinculação contratual.

Palavras-chave


Agronegócio; Competitividade; Cooperativismo.

Texto completo:

PDF

Referências


Adizes, I. (1989). Corporate Lifecycles: How and Why Corporations Grow and Die and What to Do About It. Paramus: Prentice Hall.

Batalha, M. O. (1997). Gestão Agroindustrial. São Paulo: Atlas.

Beber, C. L., Carpio, A. F. R., Almadani, M. I., & Theuvsen, L. (2019). Dairy supply chain in Southern Brazil: barriers to competitiveness. International Food and Agribusiness Management Review, 22(5), 651-673. https://doi.org/10.22434/IFAMR2018.0091

Bekkumm, O. V. (2001) Cooperatives Models and Farm Policy Reform – Exploring Patterns in Structure-Strategy Matches of Dairy Cooperatives in Protected vs. Liberalized Markets. Breukelen: The Netherlands Institute for Cooperatives Entrepreneurship.

Chaddad, F. R. (2007). Cooperativas no agronegócio do leite: mudanças organizacionais e estratégicas em respostas à globalização. Organizações Rurais e Agroindustriais, 9(1), 69-78.

Chaddad, F., & Iliopoulos, C. (2013). Control rights, governance, and the costs of ownership in agricultural cooperatives. Agribusiness, 29(1), 3-22. https://doi.org/10.1002/agr.21328

Chandler, A. D. (1990). Strategy and structure: Chapters in the history of the industrial enterprise (Vol. 120). MIT press.

Chattopadhyay, P., Glick, W. H., & Huber, G. P. (2001). Organizational actions in response to threats and opportunities. Academy of Management Journal, 44(5), 937-955. https://doi.org/10.5465/3069439

Collantes, F. (2019). From organized to disorganized capitalism? Market versus nonmarket coordination in Spain's dairy chain. Journal of Agrarian Change, 19(2), 295-318. https://doi.org/10.1111/joac.12291

Cook, M. L. (1994). The role of management behavior in agricultural cooperatives. Journal of Agricultural Cooperation, 9, 42-58. DOI: https://doi.org/10.22004/ag.econ.46403

Cook, M. L. (1995). The future of US agricultural cooperatives: A neo-institutional approach. American journal of agricultural economics, 77(5), 1153-1159. https://doi.org/10.2307/1243338

Cook, M. L. (2018). A life cycle explanation of cooperative longevity. Sustainability, 10(5), 1586. https://doi.org/10.3390/su10051586

Cook, M. L., & Burress, M. J. (2009). A cooperative life cycle framework. Unpublished manuscript. Columbia, Mo.: University of Missouri Dept. of Agricultural Economics.

Cook, M. L., & Chaddad, F. R. (2004). Redesigning cooperative boundaries: The emergence of new models. American Journal of Agricultural Economics, 86(5), 1249-1253. https://doi.org/10.1111/j.0002-9092.2004.00673.x

D'Aunno, T., Sutton, R. I., & Price, R. H. (1991). Isomorphism and external support in conflicting institutional environments: A study of drug abuse treatment units. Academy of management journal, 34(3), 636-661. https://doi.org/10.5465/256409

Derville, M., & Fink-Kessler, A. (2019). Institutional insights into contract theories: A comparative approach to the French and German dairy industries under liberalization. The European journal of comparative economics, 16(1), 81-104. Disponível em: https://ideas.repec.org/a/liu/liucej/v16y2019i1p81-104.html

Draganska, M., Klapper, D., & Villas-Boas, S. B. (2010). A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel. Marketing Science, 29(1), 57-74. https://doi.org/10.1287/mksc.1080.0472

Franken J., Cook M. (2019) Horizon and Portfolio Investment Constraints in Agricultural Cooperatives. In: Windsperger J., Cliquet G., Hendrikse G., Srećković M. (eds) Design and Management of Interfirm Networks. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-29245-4_10

Fulton, M., & Giannakas, K. (2013). The future of agricultural cooperatives. Annual Review of Resource Economics, 5(1), 61-91. https://doi.org/10.1146/annurev-resource-091912-151928

Grashuis, J. (2018). An exploratory study of cooperative survival: Strategic adaptation to external developments. Sustainability, 10(3), 652. https://doi.org/10.3390/su10030652

Grashuis, J., & Cook, M. (2018). An examination of new generation cooperatives in the upper midwest: successes, failures, and limitations. Annals of Public and Cooperative Economics, 89(4), 623-644. https://doi.org/10.1111/apce.12211

Gyem, T. (2015). Identifying factors responsible for success of farmer cooperatives in Australia: Lessons and Experiences from the case study of NORCO cooperative (Master of Agribusiness). The University of Queensland, Queensland, Australia.

Iliopoulos, C., & Valentinov, V. (2018). Cooperative longevity: Why are so many cooperatives so successful? Sustainability 2018, 10(10), 3449; https://doi.org/10.3390/su10103449

Juliá-Igual, J. F., Meliá-Martí, E., & García-Martinez, G. (2012). Strategies developed by leading EU agrifood cooperatives in their growth models. Service Business, 6(1), 27-46. https://doi.org/10.1007/s11628-011-0129-3

Krogt, D. V. D., Nilsson, J., & Høst, V. (2007). The impact of cooperatives' risk aversion and equity capital constraints on their inter‐firm consolidation and collaboration strategies—with an empirical study of the European dairy industry. Agribusiness, 23(4), 453-472. https://doi.org/10.1002/agr.20140

Lewis, G. (2006). The Democracy Principle: Farmer Co-operatives in Twentieth-Century Australia. Wamboin: Gary Lewis.

Mazon, M. S. (2016). O mercado do leite e agricultores: a qualidade em questão. Política & Sociedade, 15(33), 46-67. https://doi.org/10.5007/2175-7984.2016v15n33p46

Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: The Free Press.

Reynolds, P., & Miller, B. (1992). New firm gestation: Conception, birth, and implications for research. Journal of business venturing, 7(5), 405-417. https://doi.org/10.1016/0883-9026(92)90016-K

Simão, G. L., Souza Netto, T. C. C., & Antonialli, L. M. (2016). Distinções estruturais, disfunções e pressões institucionais em cooperativas lácteas centrais–análise sob a perspectiva dos gestores. Exacta, 14(3), 449-465. https://doi.org/10.5585/exactaep.v14n3.6448

Skevas, T., & Grashuis, J. (2020). Technical efficiency and spatial spillovers: Evidence from grain marketing cooperatives in the US Midwest. Agribusiness, 36(1), 111-126. https://doi.org/10.1002/agr.21617

Valentinov, V. (2007). Why are cooperatives important in agriculture? An organizational economics perspective. Journal of institutional Economics, 3(1), 55-69. https://doi.org/10.1017/S1744137406000555




DOI: https://doi.org/10.5585/exactaep.2021.16883

Direitos autorais 2021 Exacta

Licença Creative Commons
Esta obra está licenciada sob uma licença Creative Commons Atribuição - Não comercial - Compartilhar igual 4.0 Internacional.

Tempo médio entre a submissão e primeira resposta de avaliação: 120 dias

Exacta – Engenharia de Produção

e-ISSN: 1983-9308
ISSN: 1678-5428
www.revistaexacta.org.br

Exacta  ©2022 Todos os direitos reservados.

Este obra está licenciada com uma Licença 
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional