CAC-Redes: concepção e aplicação ao estudo da competição entre empresas do cluster vitivinicultor de São Roque

Rubens Gomes Gonçalves; José Celso Contador; José Luiz Contador; Walter Cardoso Satyro; Carlos Alberto de Domenico Florencio

doi:10.5585/exactaep.2021.14197

Authors

Rubens Gomes Gonçalves Universidade Paulista (UNIP) http://orcid.org/0000-0003-4633-7840
José Celso Contador Universidade Paulista (UNIP) http://orcid.org/0000-0003-4695-3379
José Luiz Contador Universidade Estadual Paulista (UNESP) http://orcid.org/0000-0002-7952-774X
Walter Cardoso Satyro Universidade Nove de Julho (UNINOVE) http://orcid.org/0000-0002-0201-222X
Carlos Alberto de Domenico Florencio Universidade Paulista (UNIP) http://orcid.org/0000-0001-9241-0709

DOI:

https://doi.org/10.5585/exactaep.2021.14197

Keywords:

Competitiveness, Fields and weapons of competition, Social ties, Cluster, Wineries.

Abstract

What is the influence of organizational competencies and social ties on the competitiveness of companies operating in a business network? This is the central question of the CAC-Redes (Fields and Weapons of Competition Model applied to business networks), developed by Contador, which integrates into a coherent whole three perspectives: Industry-Based Vision, RBV and Relational View simultaneously considering the company's competitive position, its competencies and its social ties. The design of the CAC-Redes is presented here unpublished. This study adopted the hypothetic-deductive method proposed by Popper to corroborate the statistical hypotheses coming from CAC-Redes. The main contribution are two, which justify its importance: to fill a theoretical gap, since thereare few studies relating organizational competence and social ties with competitive advantage of the companies, and to subsidize the development and future validation of CAC-Redes.

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Author Biographies

Rubens Gomes Gonçalves, Universidade Paulista (UNIP)

Mestre em Administração pela UNIP, pesquisa estratégia em redes. Professor Universitário na Faculdade Fernão Dias Pais (www.fernaodiaspais.com.br) em Osasco.

José Celso Contador, Universidade Paulista (UNIP)

Dr., Professor Livre-Docente da UNESP (1993), é professor universitário desde 1965, atuando no campo da Administração, PPGA - Progr. Pós-graduação da UNIP.

José Luiz Contador, Universidade Estadual Paulista (UNESP)

Dr., Livre-docência em Organização Industrial pela UNESP (1999). Atualmente, é pesquisador do CNPq na modalidade Produtividade em Desenvolvimento Tecnológico e Extensão Inovadora. Atua nas áreas de Administração de empresa. Professor do PPGA - Prog. Pós-graduação em Administração do Centro Universitário Campo Limpo Paulista.

Walter Cardoso Satyro, Universidade Nove de Julho (UNINOVE)

Dr. em Eng. de Produção pela UNIP, pesquia em Indústria 4.0, Prof. do PPGEP - Programa de Pós-graduação em Eng. de Produção / UNINOVE.

Carlos Alberto de Domenico Florencio, Universidade Paulista (UNIP)

Mestre em Administração pela UNIP - Universidade Paulista, na linha de pesquisa de Estratégia Empresarial. Professor Titular do Centro Universitário Ítalo Brasileiro.

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