Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil

Guilherme José Aguilar; Alan Maicon de Oliveira; Delia Rita Tapia-Blácido

doi:10.5585/2025.25553

Autores

Guilherme José Aguilar Universidade de São Paulo (USP), Ribeirão Preto, SP, Brasil https://orcid.org/0000-0001-7236-2682
Alan Maicon de Oliveira Universidade de São Paulo (USP), Ribeirão Preto, SP, Brasil https://orcid.org/0000-0002-3880-0287
Delia Rita Tapia-Blácido Universidade de São Paulo (USP), Ribeirão Preto, SP, Brasil https://orcid.org/0000-0002-8447-0311

DOI:

https://doi.org/10.5585/2025.25553

Palavras-chave:

intenção de compra, sustentável, ecológico, embalagem, Brasil

Resumo

Objetivo: Avaliar a intenção de compra de embalagens biodegradáveis na cidade de Ribeirão Preto, Brasil.

Metodologia: A modelagem de equações estruturais foi realizada por meio de um questionário aplicado na cidade de Ribeirão Preto, Brasil. Os construtos de Normas Pessoais, Atitude, Preocupação Ambiental e Disposição para Pagar foram correlacionados com a Intenção de Compra, e o modelo estrutural foi analisado.

Originalidade/Relevância: Este estudo destaca-se pela originalidade ao investigar a intenção de compra de embalagens biodegradáveis na cidade de Ribeirão Preto, Brasil, pela primeira vez. O estudo busca fornecer uma contribuição significativa para o campo de pesquisa, uma vez que há poucos estudos abordando o tema no país.

Resultados: Todos os construtos influenciaram positivamente a Intenção de Compra. A Preocupação Ambiental e as Normas Pessoais foram os preditores mais fortes (coeficientes de regressão padronizados de 0,821 e 0,818, respectivamente, p ≤ 0,01).

Contribuições Sociais/Gerenciais: Socialmente, ao incentivar as empresas a desenvolverem novas embalagens biodegradáveis que atendam às necessidades dos consumidores, considerando simultaneamente as demandas ambientais, promove-se uma conscientização ecológica mais ampla na sociedade. No contexto da gestão, a ênfase na influência positiva dos construtos na intenção de compra destaca áreas específicas nas quais as organizações podem se concentrar ao desenvolver e comercializar embalagens sustentáveis. Espera-se que o estudo encoraje as empresas como agentes de mudança positiva, alinhando-se às crescentes expectativas dos consumidores em relação à responsabilidade social e ecológica.

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Biografia do Autor

Guilherme José Aguilar, Universidade de São Paulo (USP), Ribeirão Preto, SP, Brasil

Possui graduação em Química Com Habilitação em Química Tecnológica, Biotecnologia e Agroindustrial e Mestre em Ciências pela Universidade de São Paulo (2016 e 2019). Atualmente é doutorando pela Universidade de São Paulo em Ribeirão Preto. Tem experiência na área de Química com ênfase em materiais biodegradáveis e de origem de fonte natural e sustentabilidade.

Alan Maicon de Oliveira, Universidade de São Paulo (USP), Ribeirão Preto, SP, Brasil

Possui graduação em Farmácia (2011), especialização em Assistência Farmacêutica e Cuidado Farmacêutico (2014), Mestrado (2018) e Doutorado em Ciências Farmacêuticas (2024). Farmacêutico clínico e hospitalar, pesquisador nas áreas de segurança e gestão da qualidade em saúde, saúde ambiental, gestão de riscos, administração de serviços de saúde, saúde ocupacional, tecnologia em saúde, segurança do paciente, cuidado farmacêutico e farmacovigilância.

Delia Rita Tapia-Blácido, Universidade de São Paulo (USP), Ribeirão Preto, SP, Brasil

Possui graduação em Engenharia Agroindustrial - Universidad Nacional del Santa, Mestrado em Engenharia de Alimentos - Universidade Estadual de Campinas (2003), Doutorado em Engenharia de Alimentos - Universidade Estadual de Campinas (2006) e pós-doutorado em Engenharia de Alimentos - Universidade Estadual de Campinas (2008). Atualmente é Professor Associado no Departamento de Química (Bacharelado com habilitação em Química Tecnológica, Biotecnologia e Agroindústria) da Faculdade de Filosofia Ciências e Letras da USP de Ribeirão Preto. Tem experiência na área de Engenharia, Ciência e Tecnologia de Alimentos, com ênfase em polímeros biodegradáveis e bioativos, bandejas, coberturas de Alimentos, reologia, aproveitamento de resíduos agroindustriais e técnicas de planejamento experimental.

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