Desenvolvimento de um negócio para controle de abastecimento de combustível para pequenas e médias frotas de transporte e máquinas agrícolas

Alexandre Nabil Ghobril; Ivair Reis Neves Abreu

doi:10.5585/2025.27684

Authors

Alexandre Nabil Ghobril Mackenzie Presbyterian University https://orcid.org/0000-0001-9866-0290
Ivair Reis Neves de Abreu Mackenzie Presbyterian University https://orcid.org/0000-0003-1480-255X

DOI:

https://doi.org/10.5585/2025.27684

Keywords:

industrial automation, fuel control in fleets, viability of innovative projects, market expansion

Abstract

This technical report aims to describe the process of analysis, decision-making and implementation of an automation system for controlling fuel supply for small and medium-sized companies with fleets of vehicles, trucks, buses and machinery (agricultural, civil construction and road infrastructure). This solution could provide market expansion for the company ExcelBr, which already serves large companies in the same segment, ensuring the sustainability of its growth. This article uses the problem-solving methodology proposed by Marcondes et al. (2017) which starts with the identification of the opportunity, diagnosis, proposal of a solution, validation of the proposal with potential customers and initial implementation of the project. The process presented has the potential to be applied to other companies that purchase fossil or ecological fuel (ethanol) in the mining, container logistics, railway system, diesel-consuming power generators and small road and urban fleets, which envision the implementation of new technology-based projects and operations in new markets with controlled risk.

Author Biographies

Alexandre Nabil Ghobril, Mackenzie Presbyterian University

Naval Engineer graduated from the Polytechnic School of the University of São Paulo (USP). He holds a Master’s degree in Business Administration from Fundação Getulio Vargas – EAESP-FGV, with a dual-degree/MBA program at the University of Michigan – USA, a PhD in Administration from Universidade Presbiteriana Mackenzie, and a Postdoctoral fellowship from the Illinois Institute of Technology – USA. He has developed a teaching career, working for 25 years as an undergraduate and graduate professor at various institutions, including the Federal University of Uberlândia, Instituto Mauá de Tecnologia, and Mackenzie. He is a Full Professor at Universidade Presbiteriana Mackenzie, where he has managed several startup development and entrepreneurial education projects. Currently, he is a Professor in the Professional Master’s Program in Business Development and the Coordinator of the Administration and Foreign Trade programs. Additionally, he is a startup mentor, an entrepreneur in the executive education sector, and has been an associate consultant at Lee Hecht Harrison for 15 years.

Ivair Reis Neves de Abreu, Mackenzie Presbyterian University

Master in Telecommunications from Mackenzie Presbyterian University

Board Member at Excel Produtos Eletronicos

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