Marketing structure and the tendencies towards business activity

Abstract

The aim of this paper is both to present a characterization of the business activity sector focusing on the São Paulo's metropolitan region (RMSP) and emphasize the commercial concentrating process, which has been in evidence mainly in hyper and super markets. This paper is divided into 3 sections. The first one will illustrate the concentrating process in some retail trade, which will be done under the light of market structural theories. The second section will present a economic chart with information directed to Brazil, more specifically to São Paulo State and its metropolitan area. Finally, the third one will point out the perspectives and tendencies towards this economic activity.