Assessment of the quality seen in a restaurant typical theme

Authors

  • Francisco Alves Pinheiro UNIVASF
  • Ângelo Antonio Macedo Leite UNIVASF
  • Mariana Santos Almeida de Oliveira UNIVASF

DOI:

https://doi.org/10.5585/ijsm.v7i1.980

Keywords:

Perception. Quality. Restaurant. Service

Abstract

To ensure the satisfaction of external customers it is necessary to know their needs. In this perspective, these work objectives assess the perception of quality by the customer outside of a restaurant located in the a restaurant typical theme located in the square of food “Bodódromo” the city of Petrolina/Pe. For both this was a case study, using the model servqual, Parasuraman et al (1985), for removal of information. The results indicated a need for improvement in the services provided by the restaurant.

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Published

18.03.2009

How to Cite

Pinheiro, F. A., Leite, Ângelo A. M., & Oliveira, M. S. A. de. (2009). Assessment of the quality seen in a restaurant typical theme. Revista Ibero-Americana De Estratégia, 7(1), 53–60. https://doi.org/10.5585/ijsm.v7i1.980

Issue

2008: RIAE v7n1

Section

Articles

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