Strategies for fostering corporate entrepreneurship

Authors

  • Leonel Cezar Rodrigues Universidade Nove de Julho - Uninove
  • Emerson Antonio Maccari Universidade Nove de Julho - UNINOVE
  • Alexsandro Pereira Universidade Nove de Julho - UNINOVE

DOI:

https://doi.org/10.5585/ijsm.v8i2.1648

Keywords:

corporate entrepreneurship, corporate strategy, corporate innovation

Abstract

This paper targets at analyzing and characterizing corporate strategies practiced at Brasilata – Metallic Packing S/A, one of the most innovative and world-wide awarded Brazilian enterprises, to stimulate corporate entrepreneurship. This research used the case study research method. Data were collected from interviews with corporate executives, from studying internal reports and documents, observing processes, norms and specific procedures. Main results show that due to corporate entrepreneurship, Brasilata improved its productivity to 81%. Some 46,000 new ideas have been examined and also 6 patents were granted, which account for 75% of the enterprise annual revenues. Evidences show therefore, that corporate entrepreneurship’s strategies are effective at Brasilata and do create corporate resilience and improve performance bolstering business sustainability.

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Author Biographies

Leonel Cezar Rodrigues, Universidade Nove de Julho - Uninove

Doutor em Administração e Mestre em Adminstração da Tecnologia pela Vanderbilt University (USA). Professor e pesquisador do Programa de Doutrorado da Universidade Nove de Julho.

Emerson Antonio Maccari, Universidade Nove de Julho - UNINOVE

Doutor em Administração pela USP, Professor e pesquisador do Programa de Pós-Graduação em Administração da Universidade Nove de Julho.

Alexsandro Pereira, Universidade Nove de Julho - UNINOVE

Administrador pela Universidade Nove de Julho.

Published

23.12.2009

How to Cite

Rodrigues, L. C., Maccari, E. A., & Pereira, A. (2009). Strategies for fostering corporate entrepreneurship. Revista Ibero-Americana De Estratégia, 8(2), 183–205. https://doi.org/10.5585/ijsm.v8i2.1648

Issue

Section

Articles