Strategic Behavior of Business Women: A Study Based on the Miles and Snow Typology<Br>Http://Dx.Doi.Org/10.5585/Riae.V10i1.1706

Authors

  • Ivana Carneiro Almeida UFLA
  • Luiz Marcelo Antonialli UFLA
  • Amiralva Ferraz Gomes UFLA

DOI:

https://doi.org/10.5585/ijsm.v10i1.1706

Keywords:

Strategic Behavior, Female Management, Miles and Snow Typology.

Abstract

The objective of the present study is to assess the strategic behavior of female entrepreneurs. The study was based on Miles and Snow’s (1978) taxonomy of strategic types to identify these strategic forms. The methodology was a quantitative research, with a questionnaire structured in 75 small businesses owned and managed by women. Choosing women as the object of this study is mainly due to the fact that the insertion of women in the productive system constitutes a privileged factor for analyzing the transformations happening in the feminine world during these modern days. From comparisons of statistical variables reflecting competitive strategy, we conclude that the four strategic types proposed by Miles and Snow exist: prospector, analyzer, defender and reactor. Among which, the most common strategic profile was the analyzer.

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Author Biographies

Ivana Carneiro Almeida, UFLA

Professora da UFVJM, departamento de Administração . Doutora em Administração pela UFLA

Luiz Marcelo Antonialli, UFLA

Professor Doutor do departamento de administração da UFLA - DAE , coordenador da pos-graduação stritu senso da UFLA

Amiralva Ferraz Gomes, UFLA

Doutora em Administração, Professora da UESC Tem experiência na área de Administração, com ênfase em Gestão Feminina, comportamento estratégico, pequenas empresas.

Published

03.06.2011

How to Cite

Almeida, I. C., Antonialli, L. M., & Gomes, A. F. (2011). Strategic Behavior of Business Women: A Study Based on the Miles and Snow Typology<Br>Http://Dx.Doi.Org/10.5585/Riae.V10i1.1706. Revista Ibero-Americana De Estratégia, 10(1), 102–127. https://doi.org/10.5585/ijsm.v10i1.1706

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Section

Articles