Proposal for a Strategy for Development of New Courses of Higher Education
Http://Dx.Doi.Org/10.5585/Riae.V10i2.1685

Emerson Wagner Mainardes, Maria José Silva, Maria José Domingues

Abstract


The study has proposed a model that systematizes the process of construction of a new course of higher education. From the fundamentals that guide the strategies in services and the new services development, and supported in studies found on the new services development for the education sector, the construction of the model was possible, which is divided into: antecedents, development and implementation of the new course in higher education. At the end of the research, a case study at a higher education institution that follows certain procedures to offer a new course allowed us to compare the proposed model with the processes undertaken by the institution investigated. The proposed model guides the provision of new courses to the market and gives a first step in scientific research on the topic.

Keywords


Strategies in Services; Educational Services; New Courses in Higher Education; University Management



DOI: https://doi.org/10.5585/ijsm.v10i2.1685

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Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
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