Stakeholders: Organizational Strategy and Relationship a Multiple Case Study in the Hotel Sector

Authors

  • Rosemeire Rodrigues Junqueira Universidade Anhembi Morumbi
  • Elizabeth Kyoko Wada Universidade Anhembi Morumbi

DOI:

https://doi.org/10.5585/ijsm.v10i3.1773

Keywords:

Stakeholders, Strategy, Relationship, Hotel Management.

Abstract

Research into organizational management that focuses on relationships with stakeholders refers to the importance of the commitment of the various groups in the business development prioritizing the creation and distribution of values. For a better view and understanding of strategy-oriented management with stakeholders and the usage of this strategy in hotel chains, a qualitative approach to the methodology, focused on multiple case studies, was the most suitable for empirical investigation. Three hotel chains were selected, with features that allowed a comparative analysis of the study according to the method suggested by Yin (2010), with three sources of evidence: interviews, direct observations and documentation. Through this research, it was found that, through transparency, ethics, values and especially mutual respect clearly shown by the management, a strategy can be more collaborative and result in increasing the sustainability of organizations.

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Author Biographies

Rosemeire Rodrigues Junqueira, Universidade Anhembi Morumbi

Mestre em Hospitalidade - Universidade Anhembi Morumbi

Elizabeth Kyoko Wada, Universidade Anhembi Morumbi

Coordenadora e docente do Mestrado em Hospitalidade. Diretora de Turismo, Hospitalidade e Stricto Sensu - Universidade Anhembi Morumbi

Published

02.12.2011

How to Cite

Junqueira, R. R., & Wada, E. K. (2011). Stakeholders: Organizational Strategy and Relationship a Multiple Case Study in the Hotel Sector. Revista Ibero-Americana De Estratégia, 10(3), 94–125. https://doi.org/10.5585/ijsm.v10i3.1773

Issue

Section

Articles