Evidence of Research Addressing the Typology of Miles-Snow in Brazil

Abstract

This paper´s objective is to analyze the references used in the publications of national management conferences that present the typologies developed by Miles and Snow. The methods used in the study were descriptive, quantitative, and the type bibliometric survey. The existence of the term "Miles and Snow" in the publication titles, abstracts or keywords was used to observe the literature referenced in articles published. From a universe of 1,258 items consisting of four databases that provide access to publications of the national management conferences electronically, there was a sample of 235 relevant articles selected. As a result of the analysis, it was found that 18.68% of the references used in the articles surveyed contained the terminology by default, and only 4.21% spoke about the typology of Miles and Snow.