Strategy and Competitiveness in a Context of Internationalization: Building Construction Sector of Salvador, Bahia - Brazil

Authors

  • Luiz Fernando de Carvalho Reis Universidade Salvador - UNIFACS, Bahia
  • Augusto de Oliveira Monteiro Universidade Salvador - UNIFACS, Bahia

DOI:

https://doi.org/10.5585/ijsm.v11i2.1885

Keywords:

Construction, Internationalization, Strategy.

Abstract

This paper aims to analyze the recent and strong process of internationalization of the sector of real estate construction in the city of Salvador, Bahia. Thus, we describe the installation of international companies in the metropolitan region, evaluate their impact on industrial competitive forces and analyze the reaction of national companies as they face new challenges. In order to do so, field research was conducted, including a literature review, document analysis, and interviews with the controllers of national and international real estate construction companies. The results reveal a strong impact on competitive dimensions, as well as an increasing positive response from local companies illustrated through improvement of managerial practices and the gradual improvement of the relationship with clients.

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Author Biographies

Luiz Fernando de Carvalho Reis, Universidade Salvador - UNIFACS, Bahia

Mestre em Administração Estratégica pela Universidade Salvador - UNIFACS; Analista em Desenvolvimento Regional da Companhia de Desenvolvimento dos Vales do São Francisco e do Parnaiba - DF.

Augusto de Oliveira Monteiro, Universidade Salvador - UNIFACS, Bahia

Mestre em Economia pela Universidade Federal da Bahia - UFBA; Doutor em Administração pela Universidade Federal da Bahia - UFBA; Pós-Doutorado em Gestão Estratégica na Université Pierre Mendés France em Grenoble/FR; Professor da Universidade Salvador - UNIFACS.

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Published

01.08.2012

How to Cite

Reis, L. F. de C., & Monteiro, A. de O. (2012). Strategy and Competitiveness in a Context of Internationalization: Building Construction Sector of Salvador, Bahia - Brazil. Revista Ibero-Americana De Estratégia, 11(2), 257–280. https://doi.org/10.5585/ijsm.v11i2.1885

Issue

Vol. 11 No. 2 (2012): May/Aug.

Section

Articles

License

Copyright (c) 2012 Iberoamerican Journal of Strategic Management

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