Impacts of Corporate Social Responsibility on Companies Performance: Empirical Testing on Brazilian Health and Dental Insurance Companies

Authors

  • Luciano Polisseni Duque Instituto Federal do Sudeste de Minas Gerais - Campus Juiz de Fora.
  • Jorge Ferreira da Silva Pontifícia Universidade Católica do Rio de Janeiro
  • Marcos Cohen Pontifícia Universidade Católica do Rio de Janeiro

DOI:

https://doi.org/10.5585/riae.v18i2.15158

Keywords:

Corporate social responsibility, Performance, Health/dental insurance companies, Clusters.

Abstract

Purpose of the study: Our main objective with this study was to evaluate the impact of corporate social responsibility on Brazilian health/dental insurance companies.

Methodology / approach: This is an empirical research. We conducted a survey to a sample of 123 companies in the sector of health/dental insurance. We treated data through Cluster Analysis, MANOVA and ANOVA. We analyzed the constructs “performance” and “corporate social responsibility” through bibliographic review and the help of expert advice. We used 12 independent variables for the construct “social responsibility”. For the construct “performance”, we applied objective and subjective variables.

Originality / Relevance: This paper intends to bring empirical evidence from a sector that has not been extensively studied – health/dental insurance companies. It also brings an innovative contribution with the operationalization of the constructs and the proposition of taxonomy for the practice of social responsibility by the companies.

Main results: In this study, we identified strategic orientation patterns of the operators of health insurance sector regarding the adoption of social responsibility practices. We also present strategic taxonomy of the sector operators identifying four clusters: 1) financially inefficient environmentalists; 2) those ones engaged in the community with financial loss; 3) profit-making transparency; 4) legalistic and social with financial loss. However, there was no statistically significant difference between the four clusters of social responsibility in relation to the “performance” dimension.

Theoretical / methodological contributions: We consider the creation of taxonomy for the practice of social responsibility by the health/dental insurance companies and the identification of the variables that operationalize this construct in the sector as an important contribution to the theory involving this sector.

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Author Biographies

Luciano Polisseni Duque, Instituto Federal do Sudeste de Minas Gerais - Campus Juiz de Fora.

Doutor em Administração de Empresas pela Pontifícia Universidade Católica  - PUC, Rio de Janeiro, (Brasil). Professor do Instituto Federal do Sudeste de Minas Gerais.

Jorge Ferreira da Silva, Pontifícia Universidade Católica do Rio de Janeiro

Professor do quadro principal do Departamento de Administração, atuando na área de Estratégia e coordenador do Núcleo de Estudos em Organizações Sustentáveis do IAG.

Marcos Cohen, Pontifícia Universidade Católica do Rio de Janeiro

Doutor em Administração de Empresas pela Pontifícia Universidade Católica do Rio de Janeiro - PUC, Rio de Janeiro, (Brasil). Professor assistente do Quadro principal do Departamento de Administração da Pontifícia Universidade Católica do Rio de Janeiro.   

Published

2019-05-14

How to Cite

Duque, L. P., Silva, J. F. da, & Cohen, M. (2019). Impacts of Corporate Social Responsibility on Companies Performance: Empirical Testing on Brazilian Health and Dental Insurance Companies. Revista Ibero-Americana De Estratégia, 18(2), 188–204. https://doi.org/10.5585/riae.v18i2.15158

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Section

Articles