The strategy formulation process in the "leite" restaurant: a study between 1882 and 2009

Ana Rita de Melo Oliveira, Eduardo de Aquino Lucena, Yákara Vasconcelos Pereira Leite, Viviane Santos Salazar

Abstract


The goal prompting this research was to investigate how the process of strategy formulation occurred in the "Leite" Restaurant between the years of 1882 and 2009. To do so, we used a theoretical approach forthe strategy formulation process. We sought to discover the respondents' perspectives; hence, a qualitative case study was developed and identified eight key events and phases, having observed that the strategy formulation process occurred primarily through an entrepreneurial perspective with the use of deliberated strategies. Furthermore, despite the long period of existence, the company has adopted an entrepreneurial approach throughout its entire history.


Keywords


Strategy formulation process; Restaurants; Leite Restaurant.



DOI: https://doi.org/10.5585/ijsm.v9i2.1664

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