The level of cotribeta’s corporate sustainability between 2006 and 2010: a comparative study

Carlos Ricardo Rossetto, Elaine Ferreira, Adriana Marques Rossetto


The purpose of this research was to compare the level of corporate sustainability at Cooperativa Tritícola Gaúcha Cotribeta between 2006 and 2010 by means of using the Strategic Planning Model for Business Sustainability (PEPSE), developed by Coral (2002). This period was chosen because the studied company has undergone several marketing changes, thus we sought to understand whether these changes have impacted on the sustainability index. Based on a qualitative research, and drawing from a case study, information was collected through semi-structured interviews with twenty-five employees in 2006 as a master's thesis core. In 2010 the interview process was retaken with five employees, due to the organization’s reshuffling since 2006. The company posted a decline in its environmental and social reference scale. In 2006 Cotribeta’s level of corporate sustainability had been classified as potentially ordinary sustainable, and in 2010 as potentially critical sustainable.


PEPSE; Corporate sustainability; Sustainability level.



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Iberoamerican Journal of Strategic Management (IJSM)
Revista Ibero-Americana de Estratégia (RIAE)
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