Prospect of Future as a Support to Search for Information for Business Decision

Authors

  • Nelson Daishiro Yoshida PPGA FEA/USP
  • James Terence Coulter Wright Universidade de São Paulo Faculdade de Economia, Administração e Contabilidade Departamento de Administração
  • Renata Giovinazzo Spers Universidade de São Paulo Faculdade de Economia, Administração e Contabilidade Departamento de Administração

DOI:

https://doi.org/10.5585/ijsm.v12i1.1957

Keywords:

Strategy, Futures Studies, Decision Making.

Abstract

The use of future studies methodologies to provide information for decision making has been studied in this research. The objectives of the research are to identify the association of methods to different information categories, the importance of future studies, the frequency of use, the time horizon and users perceived satisfaction with the results. The research is implemented through a mixed-methods methodology, with a survey and case studies. Combined results have been analyzed in a complementary approach. Results fromthe sample indicate that there is an association of methods with information categories. Evaluation of the importance of future studies is high and depends on the decision type to be strategic or tactical,it also influences the frequency of use. Time horizon is associated to methods. The most used methods are the ones with high personal interaction, on the other hand, objective methods, e.g. mathematical techniques, are not among the most used. In the case studies results, methods based on judgment and opinion with high personal interaction are the most used. There were concerns about the need for more structure to deal with future studies in the company and also about its practice in accordance with methodological recommendations.

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Author Biographies

Nelson Daishiro Yoshida, PPGA FEA/USP

Pesquisador do Programa de Estudos do Futuro - Profuturo Doutorando Fazer PPGA FEA / USP

James Terence Coulter Wright, Universidade de São Paulo Faculdade de Economia, Administração e Contabilidade Departamento de Administração

Professor Doutor na FEA / USP - Departamento de Administração Líder de grupo de Pesquisa CNPq: Programa de Estudos do Futuro - PROFUTURO

Renata Giovinazzo Spers, Universidade de São Paulo Faculdade de Economia, Administração e Contabilidade Departamento de Administração

Professora Doutora na FEA / USP Departamento de Administração Líder de grupo de Pesquisa CNPq: Programa de Estudos do Futuro - PROFUTURO

Published

01.03.2013

How to Cite

Yoshida, N. D., Wright, J. T. C., & Spers, R. G. (2013). Prospect of Future as a Support to Search for Information for Business Decision. Revista Ibero-Americana De Estratégia, 12(1), 208–235. https://doi.org/10.5585/ijsm.v12i1.1957