Dynamics of Stakeholders and Co-Creation of Value In Museums: An Initial Look

Abstract

The study of the dynamics of stakeholders in museums is about the understanding of which groups are evolved by the management of these spaces, considering the aspects of co-creation of value. The study is justified by the importance of these institutions as vectors for conservation, communication and dissemination of tangible and intangible elements of a locality and the growing number of museums in various localities, especially in Belo Horizonte, MG. The main objective was to understand and analyze the management of the relationship of two museums in the Circuito Cultural Praça da Liberdade (Espaço TIM UFMG do Conhecimento and Memorial Minas Gerais) with its stakeholders. It was developed a qualitative research, focused on multiple case studies with three sources of evidence: interviews, direct observations and documentation. It was identified in this research that the currents museums management does not estabilish constant monitoring of primary stakeholders as the local community. It is found that the basic requirements management considering to the cocreation of value such as transparency and stakeholder engagement can result in the strategic development, collaborative reciprocal benefits and spontaneous involvement of the local community.