The past, present, and future of strategy: broadening challenges; advancing insight

Authors

  • Derek Abell

DOI:

https://doi.org/10.5585/ijsm.v13i3.2154

Keywords:

Strategic Management, Strategy Evolution.

Abstract

In this perspective article, Derek Abell, former Professor of Harvard, founder of IMD (Swiss) and ESMT (Germany), presents the perspective of strategy management and strategy management evolution in an executive view. The objective is to provide mainly the students and practitioners a broad view of strategy evolution and its’ future challenges.

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Author Biography

Derek Abell

Ex-presidente do prestigiado IMD, fundador da European School of Management, em Berlim, Alemanha, e referência na área de estratégia empresarial desde que lançou ao mundo sua teoria de dupla estratégia (como sua “dual strategy” foi traduzida no Brasil).

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Published

01.09.2014

How to Cite

Abell, D. (2014). The past, present, and future of strategy: broadening challenges; advancing insight. Revista Ibero-Americana De Estratégia, 13(3), 07–18. https://doi.org/10.5585/ijsm.v13i3.2154

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