How does the strategy formation process occur in higher education institutions? - a study in Santa Catarina, Brazil

Authors

  • Ricardo Antonio de Marco Universidade do Oeste de Santa Catarina - UNOESC
  • Gleberson de Santana dos Santos Universidade Federal de Pelotas - UFPEL
  • Simone Sehnem Universidade do Oeste de Santa Catarina - UNOESC

DOI:

https://doi.org/10.5585/ijsm.v16i3.2508

Keywords:

Strategy, Institution of higher education, LGB 9.394/96.

Abstract

The objective of this work is to know the process of strategy formation of HEI in the State from Santa Catarina, under four theoretical approaches: process planned, negotiated, permanent construction and change, from the introduction and impact of LGB 9.394 / 96. In terms of methodology, this research took a quantitative approach, using the survey method. This research is classified methodologically as descriptive, exploratory and explanatory. Constituted questionnaire collection instrument composed of 41 closed and objective questions Likert five points type and two associative tables for respondents to relate in order of importance the conditions for the formation of strategies. The questionnaires were distributed during the period of March and April 2011, at 61 HEIs from Santa Catarina, not getting return of 20 institutions. The data were tabulated and received statistical treatment through the software Statistical Package for the Social Sciences - SPSS version 20.0, making use of multivariate statistics for analysis purposes. The results go back to the process of strategy formation is strongly influenced by the task and the variables of the overall environment and atmosphere that HEIs realize its strategy as supported by the planned training strategies process. This study provided a better understanding of how the strategies in HEIs are formed in the face of environmental conditions and the choices that the leaders make to fulfill their purposes, since their performance has a strong relation with the administrative policies adopted, but mainly because of the implications that the strategic decisions adopted have contributed to its evolution.

Downloads

Download data is not yet available.

Author Biographies

Ricardo Antonio de Marco, Universidade do Oeste de Santa Catarina - UNOESC

Doutorando em Educação pelo Centro Universitário La Salle (UNILASALLE). Mestre em Administração pela Universidade do Sul de Santa Catarina (UNISUL). Atua como vice-reitor na Universidade do Oeste de Santa Catarina (UNOESC) Campus Chapecó/SC

Gleberson de Santana dos Santos, Universidade Federal de Pelotas - UFPEL

Mestre em Administração pela Universidade do Oeste de Santa Catarina (UNOESC), bacharel em Administração com habilitação em Gestão de Negócios pelo Instituto de Educação Superior Unyahna Salvador, pós graduado em Gestão Financeira e MBA em Planejamento e Gestão Estratégica. Atua como professor substituto na Universidade Federal de Pelotas (UFPEL).

Simone Sehnem, Universidade do Oeste de Santa Catarina - UNOESC

Doutora em Administração e Turismo pela Universidade do Vale do Itajaí, Mestre em Administração pela Universidade Federal de Santa Catarina. Atualmente é professora Permanente do Doutorado Acadêmico em Administração e Mestrado Profissional em Administração da Universidade do Oeste de Santa Catarina (UNOESC) e no mestrado acadêmico da Universidade do Sul de Santa Catarina (UNISUL).

Published

01.09.2017

How to Cite

Marco, R. A. de, Santos, G. de S. dos, & Sehnem, S. (2017). How does the strategy formation process occur in higher education institutions? - a study in Santa Catarina, Brazil. Revista Ibero-Americana De Estratégia, 16(3), 69–89. https://doi.org/10.5585/ijsm.v16i3.2508