The equality of gender as part of the social responsibility in the tourist industry labour market of Ecuador

Digna Marcela Viteri Moya, Pablo Guillermo Peñaherrera Mafla, Jenny Lolita Vinueza Luna


Currently we live in a world with organizations that influence in the people´s life and in the society where they operate; the organizations are a strong instrument of economic and social development of the countries, one of them axes that promotes their existence is social the responsibility viewed from an ethical and moral approach, where it is promulgated the equity in the society. This social equality can be analyzed from one of these edges, the equity of gender, and it is precisely from this perspective that I will analyze this work, where we still observed inequality and discrimination specifically in the labor market. The tourist industry in the Ecuador is not out of this reality; the objective of this study is performs a quantitative analysis of the woman participation in the tourist industry labor market as determine her representation in decision and empowerment jobs. For its development, this job divided the tourist industry into tourist activities, destinations more visited by tourists. The results show a gender inequality in some tourist activities, as well as a low representation in positions of decision.


Equity; Gender Equality; Equality; Tourism; Tourist Labor Market.



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Revista Iberoamericana de Gestão Estratégica (IJSM)
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