Strategic changes and dynamic capacities in hotels marked by uncertainty
DOI:
https://doi.org/10.5585/riae.v21i2.20635Keywords:
Dynamic capabilities, Strategic changes, Hotel management, Uncertainties.Abstract
Objective: This investigation aims to analyze the existence of similarities and differences in strategic changes and dynamic capabilities between the hotels located in the Coastal Region of Cabo de Santo Agostinho and Porto de Galinhas, two regions at different stages of tourism development and marked by market uncertainties.
Methodology/approach: The qualitative approach and the multiple case strategy are used. Nine organizations were selected and, through the selection of documents and semi-structured interviews with thirteen individuals, the data were collected. To assist the content analysis process, we use ATLAS.ti software.
Originality/ Relevance: This study addresses the adaptation process of hotel in order to gain competitive advantage in uncertain and dynamic markets. The theoretical perspective of dynamic capabilities is adopted in conducting the investigation.
Main results: The results show a relationship between the cooperation strategies of the hotels and the development of tourism activity in the region. The research also lists needs for the development of sensing capabilities, observation of time horizon and flexibility, corroborating the literature.
Theoretical contributions: There is a significant relationship between the level of industrial development with the reaction of companies and the development of dynamic capabilities, contrasting the literature in this regard.
Downloads
References
Ampountolas, A. (2018). Forecasting Hotel Demand Uncertainty Using Time Series Bayesian VAR Models. Tourism Economics, 25:5, 734–756. https://doi.org/10.1177/1354816618801741
Bardin, L. (2011). Análise de Conteúdo Ed. Revista e Ampliada. São Paulo: Edições 70 Brasil.
Baron, R. A. & Ensley, M. D. (2006). Opportunity Recognition as the Detection of Meaningful Patterns: Evidence from comparisons of novice and experienced entrepreneurs. Management Science, 52: 9, 1331–1344. https://www.jstor.org/stable/20110608
Butler, R. W. (1980). The Concept of a Tourist Area Cycle of Evolution: Implications for management of resources. Canadian Geographer/Le Géographe Canadien, 24:1, 5–12. https://doi.org/10.1111/j.1541-0064.1980.tb00970.x
Butler, R. W. (2009). Tourism in the Future: Cycles, waves or wheels? Futures, 41:6, 346–352. https://doi.org/10.1016/j.futures.2008.11.002
Costa, J. H. P. & Pereira, Y. V. (2020). The Dynamic Capabilities of AccorHotels in Brazil. Journal of Hospitality and Tourism Insights, 3:2, 253–269. https://doi.org/10.1108/JHTI-03-2019-0034
Eisenhardt, K. M. (1989). Building Theories from Case Study Research. Academy Management Review, 14:4, 532–550. https://doi.org/10.2307/258557
Eisenhardt, K. M. & Martin, J. A. (2000). Dynamic Capabilities: what are they? Strategic Management Journal, 21:10-11, 1105–1121. https://www.jstor.org/stable/3094429
Fainshmidt, S., Wenger, L., Pezeshkan, A. & Mallon, M.R. (2019). When do Dynamic Capabilities Lead to Competitive Advantage? The importance of strategic fit. Journal of Management Studies, 56:4, 758–787. https://doi.org/10.1111/joms.12415
Fang, B., Ye, Q. & Law, R. (2016). Effect of Sharing Economy on Tourism Industry Employment. Annals of Tourism Research, 57, 264–267. https://doi.org/10.1016/j.annals.2015.11.018
Gumiero, R. G. (2018). A Concepção de Desenvolvimento nos Quatro Momentos de Implementação do Complexo Industrial Portuário de Suape (1955 a 2015). Revista Brasileira de Estudos Urbanos e Regionais, 20:1, 32–50. https://doi.org/10.22296/2317-1529.2018v20n1p32
Jakus, P. M. & Akhundjanov, S. B. (2019). The Antiquities Act, National Monuments, and the Regional Economy. Journal of Environmental Economics and Management, 95, 102–117. https://doi.org/10.1016/j.jeem.2019.03.004
Jiang, Y., Ritchie, B. W. & Verreynne, M‐L. (2019). Building Tourism Organizational Resilience to Crises and Disasters: A dynamic capabilities view. International Journal of Tourism Research, 21:6, 882–900. https://doi.org/10.1002/jtr.2312
Krupskyi, O. P. & Grynko, T. (2018). Role of Cognitive Style of a Manager in the Development of Tourism Companies Dynamic Capabilities. Tourism and Hospitality Management, 24:1, 1–21. https://doi.org/10.20867/thm.24.1.5
Lavandoski, J., Vargas-Sánchez, A., Pinto, P. & Silva, J. A. (2016). Causes and Effects of Wine Tourism Development in Organizational Context: The case of Alentejo, Portugal. Tourism and Hospitality Research, 18:1, 107–122. https://doi.org/10.1177/1467358416634159
Lorde, T., Jacob, J. & Weekes, Q. (2019). Price-Setting Behavior in a Tourism Sharing Economy Accommodation Market: a hedonic price analysis of Airbnb hosts in the Caribbean. Tourism Management Perspectives, 30, 251–261. https://doi.org/10.1016/j.tmp.2019.03.006
Maclean, D. (2017). Dynamic Capabilities, Creative Action, and Poetics. Revista de Administração de Empresas, 57:03, 264–272. https://doi.org/10.1590/S0034-759020170307
Nielsen, A. P. (2006). Understanding Dynamic Capabilities Through Knowledge Management. Journal of Knowledge Management, 10:4, 59–71. https://doi.org/10.1108/13673270610679363
Nieves, J., Quintana, A. & Osorio, J. (2016). Organizational Knowledge, Dynamic Capabilities and Innovation in the Hotel Industry. Tourism and Hospitality Research, 16:2, 158–171. https://doi.org/10.1177/1467358415600208
Paiva Júnior, F. G.; Leão, A.L.S. & Mello, S.C.B. (2011). Validade e Confiabilidade na Pesquisa Qualitativa em Administração. Revista de Ciências da Administração, 13:31, 190–209. https://doi.org/10.5007/2175-8077.2011v13n31p190
Panrotas. Associação de Hotéis de Porto de Galinhas faz 20 anos. (2012, March 29). https://www.panrotas.com.br/noticia-turismo/hotelaria/2012/03/associacao-de-hoteis-de-porto-de-galinhas-faz-20-anos_76933.html
Pavlou, P. A. & El Sawy, O. A. (2011). Understanding the Elusive Black Box of Dynamic Capabilities. Decision Sciences, 42:1, 239–273. https://doi.org/10.1111/j.1540-5915.2010.00287.x
Porter, M. E. (2004). Estratégia Competitiva: Técnicas para análise de indústiras e da concorrência. Rio de Janeiro: Elsevier.
Reyes-Santiago, M. R., Sánchez-Medina, P.S. & Díaz-Pichardo, R.D. (2019). The Influence of Environmental Dynamic Capabilities on Organizational and Environmental Performance of Hotels: evidence from Mexico. Journal of Cleaner Production, 227, 414–423. https://doi.org/10.1016/j.jclepro.2019.04.245
Rocha Neto, J. M. & Cravidão, F. D. (2015). As Disputas Territoriais entre Distintas Atividades Econômicas: o processo de “desturistificação” de Porto de Galinhas frente ao Complexo Portuário de Suape/PE. PASOS Revista de Turismo y Patrimonio Cultural, 13:1, 113–130. http://dx.doi.org/10.25145/j.pasos.2015.13.008
Silva, L. B. (2007). Conflitos Socioambientais na Praia de Gaibu: a influência do turismo na apropriação do espaço e seus efeitos na luta pela efetivação dos direitos sociais”, Dissertação de mestrado em Serviço Social não publicada – Centro de Ciências Sociais Aplicadas, Universidade Federal de Pernambuco, Recife.
Teece, D. J., Pisano, G. & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18:7, 509–533. https://www.jstor.org/stable/3088148
Teece, D. J. (2007). Explicating Dynamic Capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28:13, 1319–1350. https://doi.org/10.1002/smj.640
Teece, D. J. (2009). Dynamic Capabilities and Strategic Management. New York: Oxford University Press.
Teece, D. J. (2018). Business Models and Dynamic Capabilities. Long Range Planning, 51:1, 40–49. https://doi.org/10.1016/j.lrp.2017.06.007
Verreynne, M.-L., Williams, A.M., Ritchie, B.W., Gronum, S. & Betts, K.S. (2019). Innovation Diversity and Uncertainty in Small and Medium Sized Tourism Firms. Tourism Management, 72, 257–269. https://doi.org/10.1016/j.tourman.2018.11.019
Voss, C., Tsikriktsis, N. & Frohlich, M. (2002). Case Research in Operations and Management. International Journal of Operations e Production Management, 22:2, 195–219. https://doi.org/10.1108/01443570210414329
Wang, C. L. & Ahmed, P. K. (2007). Dynamic Capabilities: a review and research agenda. International Journal of Management Reviews, 9:1, 31–51. https://doi.org/10.1111/j.1468-2370.2007.00201.x
Yi, Y., He, X., Ndofor, H. & Wei, Z. (2015). Dynamic Capabilities and the Speed of Strategic Change: evidence from China. IEEE Transactions on Engineering Management, 62:1, 18–28. https://doi.org/10.1109/TEM.2014.2365524
Zahra, S. A. & George, G. (2002). Absorptive Capacity: A review, reconceptualization, and extension. Academy of Management Review, 27:2, 185–203. https://doi.org/10.2307/4134351
Zervas, G., Proserpio, D. & Byers, J. W. (2017). The Rise of the Sharing Economy: estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54:5, 687-705. https://doi.org/10.1509/jmr.15.0204
Zollo, M. & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13:3, 339–351. https://www.jstor.org/stable/3086025
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Revista Ibero-Americana de Estratégia (RIAE)
![Creative Commons License](http://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.