Sensemaking e identidad profisional médica em el contexto del cambio estratégico

Autores/as

DOI:

https://doi.org/10.5585/2024.24087

Palabras clave:

sensemaking, sistemas adaptativos complejos, identidad profesional, autonomía médica, cambio estratégico

Resumen

Objetivo del estudio: Identificar cómo los médicos de un gran hospital brasileño perciben el cambio propuesto en los modelos de pago por los servicios prestados y si el cambio propuesto afecta elementos de la identidad profesional de los médicos entrevistados.

Metodología/abordage: este estudio se basa en la teoría del sensemaking, la identidad profesional médica y la implementación de estrategias en organizaciones complejas. Se llevó a cabo una investigación cualitativa a través de entrevistas semiestructuradas con un grupo de médicos que trabajaban en un gran hospital brasileño que enfrentaba cambios en el modelo de reembolso.

Originalidad/relevancia: la investigación que aborda las razones por las que los médicos tienden a resistirse es importante para ayudar a los estrategas a diseñar un enfoque para lograr la adherencia profesional.

Principales resultados: Los encuestados perciben amenazas a su autonomía en dos atributos, Autonomía Clínica y Autonomía Financiera. En cuanto al cambio en el modelo de pago por los servicios prestados, algunos entrevistados perciben su necesidad, pero manifiestan un deseo de participación más activa en la discusión y elaboración de nuevos modelos, configurando así la necesidad de mantener su Autonomía Política.

Contribuciones teóricas/metodológicas: Este trabajo contribuye a la literatura al avanzar en el proceso de comprensión de los estímulos sensoriales y demostrar cómo y por qué las amenazas a la identidad profesional pueden dificultar el proceso de implementación de estrategias en organizaciones complejas.

Contribuciones sociales/de gestión: la implementación de estrategias em las organizaciones hospitalarias es un tema de gran relevancia para los gestores de la industria de la salud, debido a su multiplicidad de actores e intereses, además de la evolución tecnológica exponencial.

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Biografía del autor/a

José Américo Cancado Bahia Filho, Fundação Dom Cabral - FDC / Belo Horizonte, MG

Master in Administration. Fundação Dom Cabral - FDC. Belo Horizonte, MG, Brazil.

         

Rosileia das Mercês Milagres, Fundação Dom Cabral - FDC / Belo Horizonte, MG

Doctorade in Administration. Fundação Dom Cabral - FDC. Belo Horizonte, MG, Brazil.

 

Maria Elisa Brandão Bernardes, Fundação Dom Cabral - FDC / Belo Horizonte, MG

Doctorade in Strategy. Fundação Dom Cabral - FDC. Belo Horizonte, MG, Brasil

   

Andrés Crosara Ferreira dos Santos, Fundação Dom Cabral - FDC / Belo Horizonte, MG

Master in Administration. Fundação Dom Cabral - FDC. Belo Horizonte, MG, Brasil

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Publicado

2024-05-08

Cómo citar

Cancado Bahia Filho, J. A., das Mercês Milagres, R., Brandão Bernardes, M. E., & Crosara Ferreira dos Santos, A. (2024). Sensemaking e identidad profisional médica em el contexto del cambio estratégico. Revista Ibero-Americana De Estratégia, 23(2), e24087. https://doi.org/10.5585/2024.24087

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