The Business Models’ Value Dimensions: An Analytical Tool

Autores

  • Fabian Ariel Salum Fundação Dom Cabral
  • Karina Garcia Coleta Fundação dom Cabral - FDC
  • Dalila Pereira Rodrigues Fundação dom Cabral - FDC
  • Humberto Elias Garcia Lopes Pontifícia Universidade Católica de Minas Gerais - PUC.

DOI:

https://doi.org/10.5585/ijsm.v18i3.2777

Palavras-chave:

Business Model Framework, Value, Value Creation, Generative Value, Distributed Value

Resumo

Objective: This paper provides a comparative analysis of the frameworks of business models in the light of  value dimensions that go beyond traditional approaches to value creation and capture.

Method: This is a theoretical essay based on propositions of business model framework designs from an inside-out and outside-in perspectives of business strategy. The three business model frameworks chosen were the Choices/Consequences (Casadesus-Masanell & Ricart, 2007), the RCOV (Demil & Lecocq, 2010), and the Business Model Canvas (Osterwalder & Pigneur, 2011).

Originality/Relevance: Different frameworks have been proposed to describe the components of business models. However, a critical review carried out by Massa, Afuah and Tucci (2017 p. 97) emphasised that the specialised literature lacks “information necessary to understand their relative merits”. To address this conceptual gap, we argue that both practical and academic debates will benefit from the comparative analysis of these tools herein conducted, as well as from a managerial proposition that relates components theoretically consistent and empirically aligned with value generation.

Results: The three business model frameworks were analysed and blended into another proposition focused on value’s dimensions.

Contribution: Besides the BM frameworks’ comparison, the essay additionally contributes by the proposition of a tool that constitutes an alternative to both practical and academic use. The new proposition is called ‘(the) value of choices’ (VoC) framework. It points out – but is not limited to – the value offering architecture and enables strategic analysts to keep focus on a broad range of value outcomes: created value, appropriated value, generative value, and distributed value.

 

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Biografia do Autor

Fabian Ariel Salum, Fundação Dom Cabral

Professor Departament

Karina Garcia Coleta, Fundação dom Cabral - FDC

Doutora em Administração ela Pontifícia Universidade Católica de Minas Gerais - PUC, (Brasil). Professora Convidada Fundação Dom Cabral - FDC, São Paulo.

Dalila Pereira Rodrigues, Fundação dom Cabral - FDC

Pesquisadora Bolsista FAPEMIG / FDC

Humberto Elias Garcia Lopes, Pontifícia Universidade Católica de Minas Gerais - PUC.

Doutor em Management pela Universidade Federal de Minas Gerais - UFMG, (Brasil). Professor Adjunto – Programa de Pós-Graduação em Administração da Pontifícia Universidade Católica de Minas Gerais - PUC.

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Publicado

25.07.2019

Como Citar

Salum, F. A., Coleta, K. G., Rodrigues, D. P., & Lopes, H. E. G. (2019). The Business Models’ Value Dimensions: An Analytical Tool. Revista Ibero-Americana De Estratégia, 18(3), 438–459. https://doi.org/10.5585/ijsm.v18i3.2777

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