Habilidade em desenvolvimento de novos produtos e inovatividade internacional: um estudo empírico sobre empresas exportadoras brasileiras

Mateus Panizzon, Gabriel Sperandio Milan, Eric Charles Henri Dorion, Pelayo Munhoz Olea

Resumo


O foco desta pesquisa é avaliar a relação entre a New Product Development Ability (NPDA) ou Habilidade em Desenvolvimento de Novos Produtos (HDNP) e Inovatividade Internacional por meio de um estudo transversal com 167 empresas brasileiras de manufatura e exportadoras, de uma amostra de médio e grande porte de empresas do setor metal-mecânico e setores automotivos no Brasil. A análise foi desenvolvida por meio de técnicas de análise de cluster e análise de variância. Os resultados mostram que empresas com maior nível de NPDA possuem um nível significativamente maior de Inovatividade Internacional, em clusters de baixo, médio e alto desempenho. O NPDA também se relaciona positivamente com o desempenho da intensidade de exportação. NPDA é proposto como um processo fundamental, tanto comercial quanto industrial, para a competitividade das empresas de manufatura via inovação.

Palavras-chave


Estratégia de inovação; Desenvolvimento de novos produtos; Manufatura; Gestão de tecnologia.

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Referências


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DOI: https://doi.org/10.5585/exactaep.2021.16814

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