Alternative organizational structure: investigating the proposal of new organizational forms

Abstract

From the understanding that an organization can go beyond the bureaucratic model and be based on a new organizational form guided by substantive rationality, this article was prepared. Thus, the objective of this study is to understand how the organizational structure of Olhar Vegano is configured based on the assumption of new organizational forms. This is a case study in a vegan organization, which has a differentiated business logic and horizontal management structure. Possessing values ​​such as concern for sustainability, translated into actions that benefit the local community. In conducting the case study, multi-criteria forms were applied and interviews were carried out with the managers of the organization under analysis, in addition to document analysis. Data were analyzed using Hierarchical Process Analysis (AHP) and Content Analysis. Therefore, the study shows how an organization develops under the New Organizational Forms and provides information about management in this new logic. Thus, under the theoretical bias, it contributes from the analytical theoretical framework developed in the face of the bureaucratic model versus the New Organizational Forms; from a practical standpoint, it provides the organization with a means of optimizing its processes, as well as other organizations that seek to develop differentiated management; and from a social point of view, it emphasizes the importance that organizations, regardless of their purpose, pay attention to a more human perspective, in the sense of valuing the individuals who are part of the business.