Análise das Intenções de Uso dos serviços de Car Sharing
DOI:
https://doi.org/10.5585/2024.22874Palavras-chave:
car sharing, , intenção de uso, , sustentabilidade, , teoria do comportamento planejadoResumo
Contexto: Apesar dos serviços de car sharing corresponderem a uma alternativa para a mobilidade urbana e para a expansão de práticas voltadas à sustentabilidade, dentre os desafios para que aumente a sua oferta, estão a viabilidade financeira das plataformas e a mudança de comportamento de indivíduos ao aderirem tais serviços.
Objetivo: Neste sentido, o estudo tem como objetivo investigar as intenções de uso do serviço de car sharing. Justifica-se a aplicação da pesquisa pelo fato de que há ainda um gap empírico a ser explorado com estudos aplicados em países emergentes, estando o Brasil em evidência ao possuir o maior número de plataformas de car sharing e usuários da América Latina. Já Fortaleza se destaca no cenário nacional, pela alta densidade demográfica e por oferecer diferentes iniciativas de economia compartilhada no setor de mobilidade, como bicicletas e automóveis.
Metodologia: A pesquisa utilizou a Teoria do Comportamento Planejado (TCP) como arcabouço teórico. Realizou-se uma pesquisa quantitativa, estilo survey, utilizando construtos baseados na TCP, identificando relações entre atitude, norma subjetiva e controle do comportamento percebido que influenciam a intenção de uso. No total, seis hipóteses foram desenvolvidas. Para tal, foi utilizada modelagem de equações estruturais para teste e confirmação de hipóteses.
Resultados: Com relação aos resultados, verificou-se que existe relação entre a norma subjetiva e a intenção de uso do car sharing. Conclusão: A partir das análises e da discussão do estudo, é possível ater-se às atitudes e comportamentos de indivíduos com questões relativas à sustentabilidade.
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