Análise das Intenções de Uso dos serviços de Car Sharing
DOI:
https://doi.org/10.5585/2024.22874Palavras-chave:
car sharing, , intenção de uso, , sustentabilidade, , teoria do comportamento planejadoResumo
Contexto: Apesar dos serviços de car sharing corresponderem a uma alternativa para a mobilidade urbana e para a expansão de práticas voltadas à sustentabilidade, dentre os desafios para que aumente a sua oferta, estão a viabilidade financeira das plataformas e a mudança de comportamento de indivíduos ao aderirem tais serviços.
Objetivo: Neste sentido, o estudo tem como objetivo investigar as intenções de uso do serviço de car sharing. Justifica-se a aplicação da pesquisa pelo fato de que há ainda um gap empírico a ser explorado com estudos aplicados em países emergentes, estando o Brasil em evidência ao possuir o maior número de plataformas de car sharing e usuários da América Latina. Já Fortaleza se destaca no cenário nacional, pela alta densidade demográfica e por oferecer diferentes iniciativas de economia compartilhada no setor de mobilidade, como bicicletas e automóveis.
Metodologia: A pesquisa utilizou a Teoria do Comportamento Planejado (TCP) como arcabouço teórico. Realizou-se uma pesquisa quantitativa, estilo survey, utilizando construtos baseados na TCP, identificando relações entre atitude, norma subjetiva e controle do comportamento percebido que influenciam a intenção de uso. No total, seis hipóteses foram desenvolvidas. Para tal, foi utilizada modelagem de equações estruturais para teste e confirmação de hipóteses.
Resultados: Com relação aos resultados, verificou-se que existe relação entre a norma subjetiva e a intenção de uso do car sharing. Conclusão: A partir das análises e da discussão do estudo, é possível ater-se às atitudes e comportamentos de indivíduos com questões relativas à sustentabilidade.
Downloads
Referências
Abutaleb, S., El-Bassiouny, N., & Hamed, S. (2020). Sharing rides and strides toward sustainability: an investigation of carpooling in an emerging market. Management of Environmental Quality: An International Journal, 32(1), 4-19. https://doi.org/10.1108/meq-02-2020-0031
Acquier, A., Daudigeos, T., & Pinkse, J. (2017). Promises and paradoxes of the sharing economy: An organizing framework. Technological Forecasting and Social Change, 125, 1–10. https://doi.org10.1016/j.techfore.2017.07.00610.1016
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Amirnazmiafshar, E., & Diana, M. (2022). A review of the socio-demographic characteristics affecting the demand for different car-sharing operational schemes. Transportation Research Interdisciplinary Perspectives, 14, 100616.
Armitage, C. J., & Christian, J. (2003). From attitudes to behaviour: Basic and applied research on the theory of planned behaviour. Current psychology, 22(3), 187-195. https://doi.org/10.1007/s12144-003-1015-5
Baptista, P., Melo, S., & Rolim, C. (2014). Energy, environmental and mobility impacts of car-sharing systems. Empirical results from Lisbon, Portugal. Procedia-Social and Behavioral Sciences, 111, 28-37. https://doi.org/10.1016/j.sbspro.2014.01.035
Bardhi, F., & Eckhardt, G. (2012). Access based consumption: The case of car sharing. Journal of Consumer Research, 39, 881–898. https://doi.org/10.1086/666376
Barile, S., Ciasullo, M. V., Iandolo, F., & Landi, G. C. (2021). The city role in the sharing economy: Toward an integrated framework of practices and governance models. Cities, 119, 103409. https://doi.org/10.1016/j.cities.2021.103409
Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of business research, 67(8), 1595-1600. https://doi.org/10.1016/j.jbusres.2013.10.001
Boldrini, C., Bruno, R., & Conti, M. (2016). Characterizing demand and usage patterns in a large station-based car sharing system. In 2016 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS) (pp. 572-577). IEEE. https://doi.org/10.1109/infcomw.2016.7562141
Braga Junior, S. S. Silva, D. da, Lopes, E. L., & Gaspar, M. A. (2013). A preocupação ambiental é transformada em intenção de compra para produtos verdes no varejo?. Revista de Gestão Ambiental e Sustentabilidade, 2(1), 1-25. https://doi.org/10.5585/geas.v2i1.37
Burkhardt, J. E., & Millard-Ball, A. (2006). Who is attracted to carsharing?. Transportation research record, 1986(1), 98-105. https://doi.org/10.1177/0361198106198600113
Clewlow, R. R. (2016). Carsharing and sustainable travel behavior: Results from the San Francisco Bay Area. Transport Policy, 51, 158-164. https://doi.org/10.1016/j.tranpol.2016.01.013
Curtis, S.K., Mont, O. (2020). Sharing economy business models for sustainability. Journal of Cleaner Production. 266, 121519. https://doi.org/10.1016/j.jclepro.2020.121519
De Luca, S., & Di Pace, R. (2015). Modelling users’ behaviour in inter-urban carsharing program: A stated preference approach. Transportation research part A: policy and practice, 71, 59-76. https://doi.org/10.1016/j.tra.2014.11.001
De Trói, M. (2017). Carrocracia: Fluxo, desejo e diferenciação na cidade. Revista Periodicus, 1(8), 270-298.
Diógenes, A. P., Silva, M. E., & Costa, J. S. (2017). O efeito do ceticismo na atitude e intenção de compra de produtos verdes. ReMark-Revista Brasileira de Marketing, 16(4), 520-534.
Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn’t about sharing at all. Harvard business review, 28(1), 881-898.
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy and
Rhetoric, 10(2). https://doi.org/10.2307/2065853
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. https://doi.org/10.2307/3151312
Gerhard, F., Silva Júnior, J. T., & Câmara, S. F. (2019). Tipificando a Economia do Compartilhamento e a Economia do Acesso. Organizações & Sociedade, 26, 795-814.
Gerwe, O., & Silva, R. (2020). Clarifying the sharing economy: Conceptualization, typology, antecedents, and effects. Academy of Management Perspectives, 34(1), 65-96. Gerwe, O., & Silva, R. (2018). https://doi.org/10.5465/amp.2017.0010
Goodwin, P. (2013). Peak travel, peak car and the future of mobility: Evidence, unresolved issues, policy implications and a research agenda. https://doi.org/10.1787/5k4c1s3l876d-e
Gulzari, A., Wang, Y., & Prybutok, V. (2022). A green experience with eco-friendly cars: A young consumer electric vehicle rental behavioral model. Journal of Retailing and Consumer Services, 65, 102877. https://doi.org/10.1016/j.jretconser.2021.102877
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24. https://doi.org/10.1016/j.geomphys.2016.08.01
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Análise multivariada de dados. Bookman editora. https://doi.org/10.1117/12.527209
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67(9), 2047-2059. https://doi.org/10.1002/asi.23552
Ham, M., Jeger, M., & Ivković, A. F. (2015). The role of subjective norms in forming the intention to purchase green food. Economic Research-Ekonomska Istraživanja, 28(1), 738-748. https://doi.org/10.1080/1331677x.2015.1083875
Hossain, M. (2020). Sharing economy: A comprehensive literature review. International Journal of Hospitality Management, 87, 102470.
IBGE (2022). Instituto Brasileiro de Geografia e Estatística. Panorama Censo 2022. Disponível em: https://censo2022.ibge.gov.br/panorama/
Ip, C. Y., Liang, C., & Chou, C. P. (2022). Determinants of Purchase Intentions for Social Enterprise Products: Online Consumers’ Perceptions of Two Agricultural Social Enterprises in Taiwan. Journal of Social Entrepreneurship, 1-27. https://doi.org/10.1080/19420676.2022.2132276
Joo, J. H. (2017). Motives for participating in sharing economy: Intentions to use car sharing services. Journal of Distribution Science, 15(2), 21-26. https://doi.org/10.15722/jds.15.2.201702.21
Lee, Y. J., & Gretzel, U. (2014). Cross-cultural differences in social identity formation through travel blogging. Journal of Travel & Tourism Marketing, 31(1), 37-54. https://doi.org/10.1080/10548408.2014.861701
Luna, T. F. (2020). A influência dos sistemas de compartilhamento na transição para carros elétricos.
Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61(9), 885-893. https://doi.org/10.1016/j.jbusres.2007.09.016
Litman, T. (2007). Developing Indicators for Comprehensive and Sustainable Transport Planning. Transportation Research Record: Journal of the Transportation Research Board, 2017(1), 10–15. https://doi.org/10.3141/2017-02
Liu, Y., Sheng, H., Mundorf, N., Redding, C., & Ye, Y. (2017). Integrating norm activation model and theory of planned behavior to understand sustainable transport behavior: Evidence from China. International journal of environmental research and public health, 14(12), 1593. https://doi.org/10.3390/ijerph14121593
Lois, D., Moriano, J. A., & Rondinella, G. (2015). Cycle commuting intention: A model based on theory of planned behaviour and social identity. Transportation research part F: traffic psychology and behaviour, 32, 101-113. https://doi.org/10.1016/j.trf.2015.05.003
Martin, E., Shaheen, S. A., & Lidicker, J. (2010). Impact of carsharing on household vehicle holdings: Results from North American shared-use vehicle survey. Transportation research record, 2143(1), 150-158. https://doi.org/10.3141/2143-19
Mattia, G., Mugion, R. G., & Principato, L. (2019). Shared mobility as a driver for sustainable consumptions: The intention to re-use free-floating car sharing. Journal of Cleaner Production, 237, 117404. https://doi.org/10.1016/j.jclepro.2019.06.235
Nijland, H., & van Meerkerk, J. (2017). Mobility and environmental impacts of car sharing in the Netherlands. Environmental Innovation and Societal Transitions, 23, 84-91. https://doi.org/10.1016/j.eist.2017.02.001
Nogueira, M., Dias, F., & Santos, V. (2023). Sustainable mobility choices: Exploring the impact of consumers' values, attitudes, perceived behavioural control and subjective norms on the likelihood to choose sustainable mobility options. Journal of Consumer Behaviour, 22(2), 511-528.
Ornellas, R. D. S. (2012). O consumo colaborativo de transporte individual Car Sharing e o processo decisório do consumidor na cidade de São Paulo (Doctoral dissertation, Universidade de São Paulo). https://doi.org/10.11606/D.12.2012.tde-17042013-184453
Park, J., & Ha, S. (2014). Understanding consumer recycling behavior: Combining the theory of planned behavior and the norm activation model. Family and consumer sciences research journal, 42(3), 278-291. https://doi.org/10.1111/fcsr.12061
Paundra, J., Rook, L., van Dalen, J., & Ketter, W. (2017). Preferences for car sharing services: Effects of instrumental attributes and psychological ownership. Journal of environmental psychology, 53, 121-130. https://doi.org/10.1016/j.jenvp.2017.07.003
Peixoto, A. F., & de Faria Pereira, R. D. C. (2013). Discurso versus ação no comportamento ambientalmente responsável. Revista de Gestão Ambiental e sustentabilidade, 2(2), 71-103. https://doi.org/10.5585/geas.v2i2.48
Pereira, C. H. T., & Silva, M. E. (2018). A Economia Compartilhada como um Movimento de Transição para uma Mobilidade Sustentável. Revista de Gestão Ambiental e Sustentabilidade, 7(3). https://doi.org/10.5585/geas.v7i3.855
Peterson, M., & Simkins, T. (2019). Consumers' processing of mindful commercial car sharing. Business Strategy and the Environment, 28(3), 457-465. https://doi.org/10.1002/bse.2221
Prieto, M., Baltas, G., & Stan, V. (2017). Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?. Transportation Research Part A: Policy and Practice, 101, 218-227. https://doi.org/10.1016/j.tra.2017.05.012
Ramayah, T., Lee, J. W. C., & Lim, S. (2012). Sustaining the environment through recycling: An empirical study. Journal of Environmental Management, 102, 141-147. https://doi.org/10.1016/j.jenvman.2012.02.025
Rodier, C., & Shaheen, S. A. (2003). Carsharing and carfree housing: predicted travel, emission, and economic benefits: A case study of the Sacramento, California Region.
Rooke, F., Aquiles, V., Vieira, A. B., Teixeira, D. do C., Almeida, J. M., & Drago, I. (2018). Caracterização de Padrões de Demanda e Uso de um Sistema de Compartilhamento de Véıculos de Duas Vias. In Anais do II Workshop de Computação Urbana. SBC.
Rojanakit, P., de Oliveira, R. T., & Dulleck, U. (2022). The sharing economy: A critical review and research agenda. Journal of Business Research, 139, 1317-1334. https://doi.org/10.1016/j.jbusres.2021.10.045
Roos, D., & Hahn, R. (2019). Understanding collaborative consumption: An extension of the theory of planned behavior with value-based personal norms. Journal of Business Ethics, 158, 679-697. Roos, D., & Hahn, R. (2017). https://doi.org/10.1007/s10551-017-3675-3
Rossmannek, O.; Chen, M. (2023). Why people use the sharing economy: A meta-analysis. Journal of Cleaner Production 387(1), 1-16.
Schor, J. (2017). Debatendo a economia do compartilhamento. Economias do compartilhamento e o direito. Curitiba: Juruá, 21-40.
Schor, J. B., & Vallas, S. P. (2021). The sharing economy: Rhetoric and reality. Annual Review of Sociology, 47, 369-389. https://doi.org/10.1146/annurev-soc-082620-031411
Seo, J., & Lee, S. (2022). Who gives up a private car for a car-sharing service? An empirical case study of Incheon City, South Korea. International Journal of Sustainable Transportation, 16(10), 875-886. https://doi.org/10.1080/15568318.2021.1949077
Shaheen, S. A., Sperling, D., & Wagner, C. (1999). A Short History of Carsharing in the 90's.
Shaheen, S. A., Guzman, S., & Zhang, H. (2010). Bikesharing in Europe, the SternAmericas, and Asia: past, present, and future.
Transportation research record, 2143(1), 159-167. https://doi.org/10.3141/2143-20
Shaheen, S. (2018). Shared mobility: The potential of ridehailing and pooling. In D. Sperling (Ed.), Three revolutions (pp. 55–76). Washington, DC: Island Press. https://doi.org/10.5822/978-1-61091-906-7_3
Shaheen, S., & Cohen, A. (2019). Shared ride services in North America: Definitions, impacts, and the future of pooling. Transport Reviews, 39(4), 427–442. https://doi.org/10.1080/01441647.2018.1497728
Shaheen, S., & Cohen, A. (2020). Innovative Mobility: Carsharing Outlook Carsharing Market Overview, Analysis, And Trends.
Tkaczyk, J., & Awdziej, M. (2017). Consumer motivations and attitude towards carsharing services. Journal of Management Cases, 5.
Toni, M., Renzi, M. F., & Mattia, G. (2018). Understanding the link between collaborative economy and sustainable behaviour: An empirical investigation. Journal of Cleaner Production, 172, 4467-4477. https://doi.org/10.1016/j.jclepro.2017.11.110
Tran, V., Zhao, S., Diop, E. B., & Song, W. (2019). Travelers’ acceptance of electric carsharing systems in developing countries: the case of China. Sustainability, 11(19), 5348. https://doi.org/10.3390/su11195348
Vélez, A. M. A. (2023). Economic impacts, carbon footprint and rebound effects of car sharing: Scenario analysis assessing business-to-consumer and peer-to-peer car sharing. Sustainable Production and Consumption, 35, 238-249. https://doi.org/10.1016/j.spc.2022.11.004
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22-49. https://doi.org/10.1177/0022242919825649
Wolański, M., & Pieróg, M. (2017). The development of public transport in Poland in 2009-2015. AUTOBUSY–Technika, Eksploatacja, Systemy Transportowe, 18(6), 25-29. https://doi.org/10.24136/atest.2017.022
Xie, S., & Madni, G. R. (2023). Impact of social media on young generation’s green consumption behavior through subjective norms and perceived green value. Sustainability, 15(4), 3739.
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2024 Autores
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
