Consumer Perception and Environmental Management in Mechanical Workshop in West Paranaense

Authors

  • Ronaldo José Seramim Universidade Estadual do Oeste do Paraná - Unioeste.
  • Tamara Pereira Zanella Universidade Estadual do Oeste do Paraná - Unioeste.
  • Jerry Adriani Johann Universidade Estadual do Oeste do Paraná - Unioeste.
  • Geysler Rogis Flor Bertolini Universidade Estadual do Oeste do Paraná - Unioeste.

DOI:

https://doi.org/10.5585/geas.v7i1.397

Keywords:

Consumer, Environment, Perception, Mechanical workshop

Abstract

The objective of this work is to identify the knowledge and behavior of potential and general customers in relation to the environment, as well as to analyze variables on valuation in relation to the environmental actions developed in a mechanic's workshop in western Paraná. The methodology is descriptive, with a quantitative approach. The data were obtained through a questionnaire adapted from the models of Brandalise (2008), regarding environmental perception and Bertolini, Rojo and Lezana (2012), regarding the valuation of environmental actions. In order to analyze the data were used the software Action and Microsoft Office Excel and it was initially given in a one-dimensional, i.e., analyzing each of the issues separately. Subsequently, in order to identify the relationship between questions (two-dimensional analysis) the independence test was applied with the results obtained in the general public, at a 5% significance level. The work was developed in three stages: pre-test with 14 questionnaires answered; application of the data collection questionnaire with 386 people from the general public and 51 potential clients. The results demonstrate that consumers value companies that have seals or environmental certifications, but most do not know a certified workshop. Statistical analyzes were performed to compare the two groups. Finally, it is concluded that the majority of consumers would be willing to pay more for services rendered in an environmentally correct workshop.

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Author Biographies

Ronaldo José Seramim, Universidade Estadual do Oeste do Paraná - Unioeste.

Mestre em Administração pela Universidade Estadual do Oeste do Paraná – UNIOESTE, Paraná, (Brasil).

Tamara Pereira Zanella, Universidade Estadual do Oeste do Paraná - Unioeste.

Mestre em Administração pela Universidade Estadual do Oeste do Paraná – UNIOESTE, Paraná, (Brasil).

Jerry Adriani Johann, Universidade Estadual do Oeste do Paraná - Unioeste.

Doutorado em Engenharia Agrícola pela Universidade Estadual de Campinas – UNICAMP, São Paulo, (Brasil). Docente do Mestrado Profissional em Administração, do Mestrado em Contabilidade e do Doutorado em Engenharia Agrícola da Unioeste.

Geysler Rogis Flor Bertolini, Universidade Estadual do Oeste do Paraná - Unioeste.

Doutor em Engenharia de Produção pela Universidade Federal de Santa Catarina – UFSC, Santa Catarina, (Brasil). Docente do Mestrado Profissional em Administração, do Mestrado em Contabilidade e do Mestrado em Desenvolvimento Rural Sustentável da Unioeste.

Published

2018-03-22

How to Cite

Seramim, R. J., Zanella, T. P., Johann, J. A., & Bertolini, G. R. F. (2018). Consumer Perception and Environmental Management in Mechanical Workshop in West Paranaense. Revista De Gestão Ambiental E Sustentabilidade, 7(1), 01–22. https://doi.org/10.5585/geas.v7i1.397