Contribuição da maturidade da gestão de projetos para a geração de vantagem competitiva em empresas de telecomunicações

Gabriel Francisco Pistillo Fernandes; Marcos Paixão Garcez

doi:10.5585/gep.v10i2.10574

Authors

Gabriel Francisco Pistillo Fernandes Pesquisador independente http://orcid.org/0000-0002-3910-3635
Marcos Paixão Garcez Pesquisador independente https://orcid.org/0000-0001-6517-291X

DOI:

https://doi.org/10.5585/gep.v10i2.10574

Keywords:

Project management maturity. Sustainable competitive advantages.Telecommunications. Resource based view.

Abstract

This work aimed verifying the influence of project management (PM) in obtaining sustainable competitive advantages (SCA) at telecommunications companies. Comprises of a multiple cases study, interviewing two project management executives from two leading multinational telecommunications companies in Brazil. The relationship between project management maturity, through the Kerzner Project Management Maturity Model (KPMMM) and the Resource Based View (RBV) at the generation of sustainable competitive advantages by assessing the model Value Rarity Imperfect imitability Organization (VRIO) was evaluated in conjunction with market performance indicators at the companies. It was observed that the company A is at level 5 in KPMMM model and company B at 3; company A shows higher perception of VRIO model for PM resources; and furthermore that company A has a better financial performance. In conclusion, there are indications that PM maturity can contribute to the generation of SCA.

Author Biographies

Gabriel Francisco Pistillo Fernandes, Pesquisador independente

Mestrado Profissional em Administração, Gestão de Projetos (MPA-GP) no Programa de Pós Graduação em Administração (PPGA) da Universidade Nove de Julho (Uninove). Graduado em Engenharia de Computação pela Universidade Federal de São Carlos (UFSCar), pós-graduado (MBA) em Gestão de Negócios com ênfase em Telecomunicações na Escola Superior de Propaganda e Marketing (ESPM).

Marcos Paixão Garcez, Pesquisador independente

Doutor em Administração pela FEA-USP - Universidade de São Paulo (2010), com período de estágio doutoral realizado na Università Commerciale Luigi Bocconi em 2009, possui Mestrado em Administração pela FEA-USP - Universidade de São Paulo (2005) e Graduação em Engenharia de Materiais pela Universidade Federal de São Carlos (1989). Pesquisador do CNPq.

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